Archive for 2006

Flash jobs hot in Portland

Monday, December 18th, 2006

The world of Flash design and development has come full circle in the last 1-2 years in Portland. Flash was hot during the dot com boom as it seemed every web design company had to show off their ability by including long Flash intros to their websites. Quickly bored and un-impressed, people just defaulted to the skip intro button. Then something happened. Companies began thinking strategically about their sites rather than just using them as promo pieces. Soon they began to incorporate Flash into the sites to improve and enhance features and navigation. The use of gratuitous Flash slowly went away. This  Core Thinking has spurned a huge need for Flash designers and developers in Portland. Talented Flash designers and developers have felt the crunch and freelance rates have increased. Full-time Portland flash jobs have gone unfilled as local flash designers have more flexibility and bargaining power as independent contractors. But often times these are cycles, and while up now things could change in the years ahead.

52 adds to internal staff

Tuesday, November 28th, 2006

52 lured Elfe Cimicata from the slopes of Bend to join us as talent manager.

Elfe hails from the state of New York and is oddly a Boston Red Sox fan. She has managed everything from a 7th grade classroom to an international travel company to a homeless shelter. Most recently, she managed The Shop Design & Advertising, a boutique agency in Bend. This sealed her love for working in ethical, innovative and creative environments. Her management experience coupled with her ability to carry on conversations for hours made her a perfect fit at 52 Ltd. When left to her own devices, Elfe loves to snowboard, see live music and watch Battlestar Galactica.

52 speaks to Integrated Media students

Tuesday, October 10th, 2006

52 Limited managing partner, Steve Potestio, spoke to Mt. Hood Community College’s class of integrated media students. The class was comprised of students in graphic design, interactive media, television production, radio broadcasting and photography.

Steve spoke of the current state of the employment market within Portland creative services and gave advice for those seeking employment in the field. Insight was also provided into working through placement agencies, freelancing and the difference between working for a corporation or working for a creative company, such as a design firm or advertising agency.

Advice on resumes, interviewing, portfolios, and the importance of networking rounded out the discussion.

Getting back to work after maternity leave

Wednesday, July 5th, 2006

Overcoming the Resume Gap Taking Time Off to Raise Kids Shouldn’t Dead-End Your Career By Lisa Morgan

June 23, 2006

Dedicating a few years to raising children shouldn’t hinder your career path, but it very well might. According to the Center for Work Life Policy, women lose 18 percent of their earning power when they leave the workforce. The figure rises to an unbelievable 37 percent if they leave for three or more years.

How many women does this wage decrease affect? A lot. According the same report, 93 percent of women who take time off want to return to work, but only 74 percent succeed in rejoining the workforce and only 40 percent return to full-time jobs. Because The Betty Report is here to help, we asked recruiters and job experts what it takes to land a job after time away from the professional world. Here’s what we learned.

Whenever possible, keep one foot in the professional lane. Whether you take a class, attend a workshop, read periodicals, volunteer, or just stay in contact with colleagues, knowing what is happening in your field while you are away will demonstrate to potential employers that you are committed to your profession.

Try to keep one foot in the game, so to speak, advises Steve Potestio, managing director of 52 Limited, a Portland-based agency. If you check out completely, an employer may feel it will take you longer to ramp up.

Whether you stayed involved professionally or were merely lucky to catch the news once a week, you’ll want to shine up your resume and prepare for the interview. Linda Meric, director of The National Association of Working Women, recommends a skill-based resume that includes those skills developed during your break classes, personal projects, and volunteer work. Potestio also suggests including an objective that outlines your goals and preparedness.

In either case, always emphasize the skills needed for a particular position. This may mean editing your resume for each job, but it will pay off. And, get ready to answer the hard questions. Though an employer may notice your skills first, he or she will inevitably ask about your employment gap.

Be prepared, says Potestio. An interviewer will likely ask why you took a break, how you stayed engaged, and what areas you feel you are going to have to ramp up in.

Everyone we interviewed agrees: rehearse your answers to these questions and keep them short. After one or two minutes, move on to your current skills. Be honest if you stayed home because you felt it was important while your children were young, but also emphasize the ways in which you kept up-to-speed in your field and your eagerness to dive back into your profession.

And, don’t be cute about multitasking raising five kids if it doesn’t relate to the job, says Potestio.

Harsh, but true. An employer’s primary concern should be how well you will perform, not how many kids you have and what your marriage is like, all of which brings us to the dirty word: discrimination. What if a prospective employer asks about your family situation: kids, marriage, etc. and you suspect he or she will dismiss you based on the answer?

We encourage women who are interviewing to focus on their qualifications for the position, says Meric. If there are inappropriate questions, ask the employer how it’s relevant to the requirements of the job.

Do everything right, and you still might not get the job. If this happens, Meric recommends contacting the person who interviewed you or your recruiter/agency to ask for feedback. Perhaps there are skills you will want to update before your next interview. Be polite and don’t call twice. Many interviewers are unable to provide feedback for a variety of reasons. If the worst happens, and you feel you have been discriminated against, file a complaint with the Equal Employment Opportunity Commission. For more information on filing a complaint, visit www.9to5.org or call the Job Survival Hotline at 1-800-522-0925.

Happy job hunting!

52 hires Heidi Shelton

Monday, June 19th, 2006

52 added to our internal staff with the addition of Heidi Shelton as client relations manager. Heidi has been working with 52 as project manager and as an information architect at clients Overland Agency and CMD. Heidi has extensive experience in interactive and print design, project management, and information architecture. She has worked for Microsoft, stockcharts.com, Werkhaus Creative and BBFM Creative in Seattle. Heidi will be working with 52’s clients to manage their business staffing needs, and working with our talent to develop their career goals and find opportunities for placement. Heidi can be contacted at heidi@52ltd.com or 503-517-0052.

52 Sits on Panel at OFFICE

Sunday, June 4th, 2006

52 has participated in the last two sessions of How to Build a Killer Portfolio at OFFICE. Joining panelists from Nike, Ziba Design, and HUB, 52 presented to hundreds of the Portland creative scene offering advice and tips to make a better presentation of work when looking for employment.Key tips include:Make the portfolio part of a comprehensive presentation. Include 12-15 pieces of your best work, or work that tells a compelling story or overcame a challenge. Organize work by quality of the pieces best comes first and last. Don’t make the portfolio about the case or box or whatever it comes in make it about the work. Otherwise the case will be the thing that is remembered. Drive the presentation, don’t hand it over to the reviewer unless you have to. Don’t have too many loose pieces. Don’t show work you don’t like if you don’t like it why are you showing it?

52′s New Edition

Monday, May 1st, 2006

We’ve made a few welcome additions at 52, including adding a new Director of Operations in Sherri Armstrong Wilson.

Sherri is a veteran of the fashion business industry, having elevated several start-up companies to prominence within the industry. After graduating from the California State University at Hayward with a degree in Business Administration – Marketing, Wilson found her calling in fashion, going through the “grad school of retail” at The Gap. She then traveled extensively as the National Sales Director for Dax & Coe before becoming the Vice President of Operations of start-up J.D. Fine & Company, where she helped grow sales to $23 million within five years. From there, Wilson started her own company, Dolce Crew Corporation, a San Francisco maternity wear manufacturing company. Wilson and her family ultimately decided to move to Portland for its quality of life and a chance to take her career path in new direction, one that will help 52 Limited expand its business. Wilson now lives happily in Portland with her husband Scott and her two year old daughter, Mia. When she’s not working Wilson enjoys running, watching basketball as an avid Laker-hater, and mixing up a mean vodka martini, though not all at the same time.

- 52

An Introduction…

Thursday, April 6th, 2006

Welcome to the first post in our Blog.

We are about to begin an epic time-point. With an increased visibility in the world of arts and media, Portland has become a hotbed for talent and creativity.

52 Limited connects Portland’s best creative talent with the right job, right community, the right business. Whether you’re looking to join a hot design firm or prefer the environment of a large corporation, we can help make the connection. We do this honestly and proffessionally, doing what’s best for each person and each company. Otherwise we won’t do it. To learn more, contact us at 503.517.0052, and send your resume to resume@52ltd.com.

Now lets dive into the illustrious realm of Blog technology…