52 Limited managing director, Steve Potestio, recently spoke at the Public Relations Society of America, Portland chapter on job search hints. Included are a few highlights.
1) How does a communicator know what move might be right and how do they make it?
The right move is to always be informed and educated on new strategies, directions in business. Technology wise you have to make sure you don’t just jump at the next “big thing†too hard, because the next “big thing†may be obsolete in a month. Keeping current of business news, market trends, technology, local movers and shakers is key.
2)What are three smart career moves you would recommend to someone who feels their progress is stuck?
Always keep an eye out for emerging trends and businesses. Look for opportunities that will allow you to grow personally and professionally. Conduct an informed job search.
If looking/finding a new job is not an option or not something you are looking to undertake right now, then the other option is to look for opportunities to grow within your current organization. Do they know your are stuck? Are they willing to put together a plan? If not, start considering the exit strategy.
3)What are three not-so-smart career moves you would suggest avoiding?
Don’t quit a job before you have a new one, UNLESS your current job is causing emotional or physical pain. If you can hang in there, do it. But if not, do as much as you can to prepare for the leap and then make it.
Don’t burn bridges. Don’t stay at a job that makes you miserable for two long. Don’t let your career stagnate….don’t become a dinosaur.
4)What criteria should a communicator use in evaluating a job opportunity?
Opportunity. Opportunity to grow and enhance your career. Gain new challenges, skills, experience and insight. Resist taking a job just to leave a painful job. Unless it’s your only chance to leave. If you want to grow professionally, resist a safe job.
Company values and culture are huge. As is past performance and future opportunities for growth. Do they seem to be forward thinkers? Do they want you to interview them too?
5)What do companies consider “star” job applicants?
Attitude. Flexibility. Initiative. Teamwork (overused but true). Do you have traits that will make the organization successful or continue to be successful? The skills and experience get you the interview, the intangibles get you the job.
6)Real world experience vs. college degrees: which do most companies look for?
Most want to see the degree, but many will look beyond it for the right fit. However, some companies require a degree for upper management roles.
