52 Limited

52 has long struggled with the word staffing. When we first opened our doors in early 2005, we proclaimed ourselves a new hybrid business: a creative resource company. We shied away from the word staffing for fear of the historical negative connotations associated with the word. After all, we placed skilled, talented professionals, and staffing to us meant a less sophisticated and disciplined practice. A job shop if you will. But a lot of people asked us questions, like “if you don’t do staffing, what do you do?” And, of course, we’d answer, “well we do staffing, but we do it in a different way.”

When delivering a marketing message describing what you do as a business, confusion is not a good thing. So, we deciding to embrace staffing but continue to stress the difference to our brand of staffing.

So, there it is. I’ll say it. 52 Limited. Portland’s creative staffing leader.