When the economy went south, marketing budgets were some of the first on the chopping block. So the story goes, lower sales mean less revenue equals scaling back on expenses. Fast-forward two years and we find ourselves still teetering on tough economic times. Is your company now viewing the marketing department as a mitigated expense or an investment opportunity?
Unfortunately, we all know too well that lesser budgets don’t necessarily mean fewer expectations. In fact, in trying times despite waning resources, many marketers are asked to do more with less. Play short-handed. Stretch their dollars. Continue as before but with one hand tied behind their backs. So what do you do? Rely on Twitter and Facebook to weather the storm? We feel your pain.
When business is not “as usual”, traditional marketing resources may need to be reevaluated. You may need to realign your strategy. And the full-service agency you’re currently tethered to might not be the best bang for the buck anymore. If this is the case, consider exploring 52 Limited. Whether sourcing senior freelance talent to fill a temporary void or activating one of our custom project teams to provide fresh creative horsepower, we can keep your brand moving forward without showing up on the CFO’s radar.
By Ryan Gallagher, Account Director @ 52 Limited