Archive for the ‘Design’ Category

Please and Thank You: Etiquette of Fine Freelancing

Thursday, October 21st, 2010
Written by Shauna H for 52′s Blog.  You Rock Shauna!

Right now, the market is flooded with freelancers. But, do not fret; a handful of common sense rules can be implemented to increase your marketability to potential employers.

Manners Rule Supreme

When you’re walking into a company, manners are of the utmost importance because let’s face it; as a freelancer, you are the equivalent of a guest staying at someone’s house. You’re welcome, but don’t overstep your boundaries.

Always show up at the predetermined time. If you are running late (which happens to everyone at some point), call ahead and let them know what time they can expect you.

Keep your workspace tidy. Excessive crumbs, dirty dishes and the spread of personal items should be kept to a bare minimum; the head honchos have a sharp eye and they will notice!

At the end of the workday, always check in with your supervisor, thank them for calling you in and let them know where your final work is located. At this time, it’s okay to reach out and make sure that they have your contact information handy in case they are in need of further help.

Always Show Up Prepared

Every freelancing gig is different and sometimes you may have to pack along your own necessities. Some key items to consider bringing with you include pens, an external hard drive of assets and fonts, pencils and a notebook for sketches, a list of any tutorials or key commands that you may need, snacks and headphones.

Before you arrive, it’s always a good idea to check out the company’s website to get an overall feel of their work style and client list. Additionally, make sure that your agent has briefed you on the work you will be doing and the programs you’re potentially expected to use to avoid any surprises.

Make a Lasting First Impression

Though talent is immensely important, personality also plays a nearly equal role in getting call-backs.

Even if you’re the most amazing freelancer in the universe, it’s important that you are able to work well with others. Let your best assets and ideas shine through in a team environment but at the same time, don’t be pushy. If you are argumentative and unwilling to do whatever it takes to get the job done, people will notice. Remember that at the end of the day, you’re getting paid to show up and complete a job, not to change the world!

Dress The Part

Before showing up for your first day of work, it’s always a good idea to do some quick and dirty detective work to properly gauge the company’s corporate culture and dress code. Some agencies are fine with jeans and t-shirts and if you report in dress slacks and polished shoes, laughing may ensue. Others have quite high standards for personal appearance and this often depends on the clients that they represent. An agency that focuses on the action sports industry is going to have a much different feel than that which represents Fortune 500 companies.

It’s Okay to Ask Questions

A common misconception with freelancers is that they will appear unqualified if they ask questions but in reality, it’s almost always better to be assertive. If you are unsure of anything, get clarification before the potential arises for accidentally overwriting important files and wasting valuable time. Asking a question doesn’t make you look like an idiot. On the contrary, it should be viewed by your supervisor as an affirmation that you are committed to getting the job done right the first time.

In Closing

As a freelancer, you have an amazing opportunity to test out a variety of corporate environments and positions with very little upfront investment. Though, if you thoroughly enjoy where you’ve landed, demonstrate a willingness to follow through with assigned tasks and work well with others, chances are that your status might shift from temporary to permanent quite quickly.

A Water Route Across the Continent: Formation of Creative Ideas

Monday, September 27th, 2010

There are at least two ways for ideas to develop. You can build an idea out of known facts or an idea can develop seemingly out of the unknown. Building an idea is by addition and subtraction, an integral part of the creative development process. On the other hand, when an idea comes out of the unknown, it cannot be derived by process. It’s an insight from the fabric of life that can lead to big hit (and big miss) ideas.

Building an idea requires facts–or at least reasonable assumptions. For creatives, these facts should be contained on the sheet of paper known as the creative brief. The creative brief covers the basics of who, what and why, including client, media format, key background information, target audience, problem to overcome, product “reason why” points, objective, and tone. When building ideas, this creative brief defines the space. (more…)

Designspeaks: September 30th OMFGCO… oh yeah.

Tuesday, September 14th, 2010

THE SEVEN STEPS TO MAKING IT “OFFICIAL” (Or, Designspeaks with The Official Manufacturing Company)…Brought to you by 52 ltd. and AIGA

Because, in pure and simple terms, you do not want to miss this one. You’ve come to know Designspeaks for its diversity of speakers, each sharing their own unique perspective. From Byron Ferris to Jelly Helm, Aaron Draplin to Frank Chimero, Modern Dog to Patrick Coyne, Designspeaks has set out to introduce and re-acquaint. To inform and engage. To gather and celebrate the most intriguing thinkers and makers within our region. And if anyone is makin’ it real, it’s the fine gentlemen of OMFGCO… here’s a peek behind the curtain:

We are The Official Manufacturing Company.

We have the necessary documents.

We are thing makers.

We are Mathew Foster, Fritz Mesenbrink, and Jeremy Pelley, although not necessarily in that order.

We are on the same team and have already won the game.

We are out of jail.

We have reviewed our past mistakes and taken notes.

We receive sporadic recognition for our unrecognized genius.

We floss, both literally and metaphorically.

We consider the facts.

After having separately worked for some years for Wieden+Kennedy, Ace Hotel and a handful of other fantastic places, we now know exactly what we’re doing. More or less.

In October of 2010 we are opening a bar for sporting enthusiasts with our friends Jack Barron (co-owner of Ace Hotel) and Nate Tilden (of Clyde Common) and we are calling it Spirit of 77.

Who knows what we will do after that. (We do.)

Join the fellas of OMFGCO, together with 52ltd and AIGA:

When: Thursday, September 30. 7:00-10:00 p.m.

Where: Cleaners at the Ace Hotel 403 SW 10th Avenue (and Stark Street) Portland, Oregon 97205

How much: Don’t let the absurdly low price of admission hold you back. The beer and wine is free.

AIGA Members $15

Non-Members $25

Students $10

A selection of light nibbles, beer, wine and non-alcoholic beverages will be provided. ID required for beer and wine. As if that isn’t enough, we’ll be giving you stuff. Want to know more? Come on out! Besides, unless you’re generally foul-tempered or deathly afraid of handsome crowds, you will certainly not be disappointed.

Planning to Attend? Please RSVP via email to ashley@52ltd.com and include your full name and whether you are an AIGA member. Payment will be accepted at the event. We will make every attempt to accommodate walk-ins. Reservations will close on Wednesday, Sept. 29.

ONLINE REGISTRATION WILL NOT BE AVAILABLE FOR THIS EVENT. We will accept cash and checks at the door. Unfortunately, we will not accept credit cards for this event. For the AIGA member discount, you will need to bring your AIGA membership card.

About 52 Limited

52 weeks a year, 52 Limited is busy connecting our stable of freelancers with assignments in Portland, up and down the West coast, and now in, New York. We offer freelance and fulltime talent and can also pull together customized project teams to fulfill the needs of our agency and brand clients alike.  As far as talent goes, 52 is located neatly at the intersection of left brain and right brain, representing both creatives and the more cerebral thinkers of the creative industry. Contact us at www.52ltd.com.

About Designspeaks

Showcasing the most intriguing design voices in the Pacific Northwest, Designspeaks was developed to inform, engage, and inspire. The small-talks quarterly series delivers an intimate venue intended to connect to others, to see what they are doing and how they’re doing it. Some speakers will be household names and others will have managed to maintain a lower profile. Either way, all will challenge you to think a bit differently about design and its impact on this region.

I’d Like to Ask the Audience, Regis

Thursday, August 19th, 2010

I’m reading this article on Wednesday at around 4:30p. Between the nearing end of the day haze and the sugar induced brain goo brought on by 4 mini candy bars, I’m not sure if my brain is firing on all cylinders… so I figure, heed the article’s advice.

It’s a pretty quick read so I buzzed (literally after that much sugar) through it.  After reading Dan 3.0′s description I set back in my chair and said, out loud which made everyone’s head swivel, “huh.”

What a brilliant thought.  Ask the people!  Not a new idea for sure…  today IS the 90th anniversary of women’s right to vote, you know.  I think the novelty of the idea is in how the feedback is used.  In the below companies, it seems to be used directly… not really edited or diffused, or at least minimally so.

Then I start thinking about the what-if’s.  What if 52 incorporated some form of this?  Like, um, events.  We ask folks what they want to see, or learn about, or who they want to hear from.  Then…. we do it!  Again I say, “huh.”  OR… and this is kooky so bear with me… but what if a “gig” is posted.  Say a client needs a poster with xxxxxx copy on it, and xxxxxxx graphics incorporated, to be used for xxxxxx application, and whatever else we know.  Then  if you want to work on it, you do, then upload your work directly to that client’s ‘profile’ for them to review. Then, in the end, if the client uses your art, you get the “prize.”  In this case probably money.

Ok, I’m sure there are major flaws in this 35 second idea but really though, sometimes it’s tough to get started in a field, or a new city once you’ve moved, or even if you wanted to change careers.  Something like this could provide a break-in chance.

“Huh.”  These are just my sugar flooded braincells banging together.  Here’s the article originally posted on Spring Wise.  Thoughts?

Five Businesses That Look to the Crowds for Content

by Stefan Grimm and Jim Stewart

Tapping the crowd for creative input can provide a double-sided benefit for businesses: first, it unleashes a huge resource of ideas, often at little or no cost. Second, it’s a powerful marketing tool, providing information about who potential customers are, and about what they like. Here are five recently spotted enterprises that make use of content from the crowd:

1. NAMING FORCE — Naming Force crowdsources name ideas for businesses, websites, and products. Clients sign up for a package of suggestions and provide a brief description of what they want named. The incentive for the community of namers is a cash prize of USD 100-500, paid by the client to the person whose idea is chosen. If the client doesn’t like any of the suggestions, they’re refunded the prize money. (Related: Name This.) (more…)

Like a Concert But With Sketchbooks. Sounds Quiet, But Really Cool.

Wednesday, August 18th, 2010

Unfortunately 52 isn’t involved in this at all.  And unfortunately the tour doesn’t stop in THIS Portland.  But anyone can submit  and I know of a bunch of folks that should!!  Plus, I have a sneaking suspicion that 52 NYC will represent when the tour makes a stop in Brooklyn.

Many of you may have already heard about this, if you haven’t here’s the deal:

Thousands of sketchbooks will be exhibited at galleries and museums as they make their way on tour across the country.

After the tour, all sketchbooks will enter into the permanent collection of The Brooklyn Art Library, where they will be barcoded and available for the public to view.

Anyone – from anywhere in the world – can be a part of the project.

To get more information or to enter (do it… I would if I were extremely talented like you) go here: SketchbookProject

“How Do I Put this Gently? THAT’S THE WORST IDEA I’VE EVER HEARD!”

Monday, August 16th, 2010

It’s hot.  For some reason, when it’s hot the “writer” section of my brain goes on hiatus.  But, while feeding a different section of my cabeza I stumbled onto this article after Googling “Creative Inspiration”.  Though it’s not exactly what I was looking for, it was something I felt should be shared. I read the original article on “A List Apart” a site for web designers/developers.

No One Nos: Learning to Say No to Bad Ideas written by Whitney Hess

No. One word, a complete sentence. We all learned to say it around our first birthday, so why do we have such a hard time saying it now when it comes to our work?

Guilt. Fear. Pressure. Doubt. As we grow up, we begin to learn that not doing what others expect of us can lead to all sorts of negative consequences. It becomes easier to concede to their demands than to stand up for ourselves and for what is right.

(more…)

Culture Killers

Thursday, July 29th, 2010

Arrogance. Ego. Too much emphasis on profit. All of these can lead to the death of culture in a creative agency.

In two days one week I had meetings with three management level people that have seen the cultures of their employers, creative agencies in town, shift dramatically away from employees and toward the bottom line and/or a founder(s) arrogant vision.

This is an all too common mistake that companies make. With many local agencies being founder-based it can set up challenging dynamics when it comes to establishing and growing culture. It takes a healthy ego to start a company. As your company grows, at some point it becomes your employees that are growing and sustaining the company, not the founder(s). This is a realization that many either do not make, or do not believe. To successfully grow and maintain growth founders need to empower their staff and maintain a positive employee-driven culture.

Ego’s can often get in the way of this because, after all, the company grew around the founder(s) so they are always the key component. Not true once a level of growth has been obtained. (more…)

Portland on the DL Could We Use a Little Bling Bling?

Monday, July 26th, 2010

Unpretentious, relaxed, quirky, and fiercely independent, Portland’s creative community is very much on the down low in terms of nationwide visibility. Even though our agencies consistently garner national awards, and our boutique agencies produce some of the most original advertising, marketing, and creative material anywhere. But people are beginning to take notice that Portland is truly a dynamic creative hub.

Young creatives fresh out of college and art schools flock here. Talented people with established names and businesses in larger markets are moving to Portland for quality of life reasons a smaller city with outstanding arts and culture, diverse and urban with great planning, respectful of the environment, and with some of the best food, wine, and beer in the country. In a word, Portland exemplifies livability. Often they’re also bringing their high paying clients with them who positively impact our economy.

Major companies already recognize the city’s wealth of creative talent. Nike is a homegrown powerhouse that has forged a long-term advertising partnership with Wieden and Kennedy. Adidas has their North American headquarters here. This competitive atmosphere also helped raise the profile of local companies such as Columbia Sportswear. Now a new wave of companies is drawn to Portland for its talented creatives and energized setting. Nautilus, Keen Footwear, And Icebreaker all come to mind.

We’re seeing this exciting new wave of talented people in our own practice. At 52 Limited, we’re working with creative and inventive people from many places and backgrounds: art directors from New York, designers from Minnesota, copywriters from San Francisco, fashion designers from Los Angeles to name a few. As a creative resource company, we’re able to match highly talented individuals with our best businesses. We work diligently to ensure success at all levels. Our growing creative base has made this an easier task. Success breeds success. The more outstanding our industry becomes, the more Portland shines as a creative center. (more…)

Education through Collaboration – Crème Brûlée Done Three Ways

Thursday, July 22nd, 2010

Written by Andy Young for 52 (Thanks Andy!)

I was recently in Paris, where one day walking out of Gare du Nord train station I was able to come out of a serious sugar coma long enough to notice something; Parisians like fonts! Don’t get me wrong. New York works in no other font than Helvetica, and we heart NY for it. Paris though doesn’t play favorites, and has a neon letterpress of imagination to prove it. It’s as if the gleaming glass cases of croissants weren’t enough, and they just had to put the word patisserie in just the right font, with just the right kerning, to have you floating in on a trail of steam and butter… Wait, before I start thinking I’m writing for Food and Wine I should get back to the subject at hand… (more…)

Waste More Time

Thursday, July 15th, 2010

Written by Rick Albano for 52. Read more from Rick at sissyfish.blogspot.com

Wasting time. It’s something we all do pretty well, but invariably feel pretty guilty about, especially when bills are piling up, work’s bearing down, and-frankly-we’re not getting any younger. What’s your diversion? Craigslist? Cupcakes? Yacht Rock? Fantasy football? Pinot Noir? Roller derby?  There’s always something we’d rather be doing than sitting in a cubicle, staring at a screen.

As a freelance music writer in LA a few years ago, I scored a job interviewing bands for a living. For a lifelong music fanatic, this seemed like a dream scenario, but my enthusiasm eventually sagged when I realized was just another Hollywood hack, writing fluff copy to sell widgets in the form of MP3s.  One day in particular sums up my experience: I was sitting at a desk (after sitting in traffic for hours), being reprimanded over the phone by Liz Phair for not writing good interview questions. It broke my heart, because I loved Liz Phair, but at the same time, I thought she’d become a complete sellout. The problem was, I couldn’t ask her why she’d sold out, because I would have gotten fired. But wait-They couldn’t really fire me, because I was never even “hired” in the first place… But I’d been sitting at the same desk for two years!
(more…)