Archive for the ‘Media’ Category

Meta Information: That’s Info About Info (If You Didn’t Know)

Monday, August 23rd, 2010

Here’s some information about information about information. Sorry, I couldn’t resist.  It’s meta information… like in the title and it’s EVERYWHERE.  It’s a trip when you think about it.  This entry was written for 52’s blog by Brian Belefant whose link to more info is included in the body.  Thanks Brian!

A picture used to be worth 1,000 words. But thatʼs no longer enough. When I import a picture into Aperture, I can append it with 52 meta tags –– words that describe everything from the focal length I shot  it at to its copyright.

This may seem fairly benign, but when youʼre sitting in the Newark Airport for five hours waiting to make a connecting flight –– as I am –– you have lots of time to explore implications.

My first notion is to think of it in economic terms. What used to be worth 1,000 words is now worth 1,052. Thatʼs a five percent rate of inflation, or deflation, depending on whether youʼre talking about the pictures or the words.

Words about pictures is only one thing, though. I write a blog (www.60secdirector.blogspot.com). Recently, I had a slightly uneasy feeling when I found out that people were blogging about my blog.

Sure, itʼs flattering. But some of the blogs that blogged about my blog have larger readerships than I do. Isnʼt that weird?

And then thereʼs the part about the information itself. My blog provides information –– itʼs bite-sized lessons on directing for aspiring filmmakers. But when someone blogs about my blog, theyʼre providing information about information.

Meta information.

And what about twittering, googling, facebooking, linking, tagging, and all those other verbs that didnʼt even exist 15 years ago, but now have infected our language to the point that theyʼre better understood than concepts that many would argue contribute more to our body of knowledge? Can you distinguish between “continuous” and “continual”? I canʼt. I used to know the difference. Now I have to look it up. But I can tell you how a blog is different from a tweet. Does that mean information about information supplanting information itself?

(Okay, bad example. “Continuous” and “continual” are words about information. But you get my point.)

Wandering around the terminal for the fifteenth time, I pass Starbucks. They have nine different words to describe coffee mixed with milk. And Iʼm not even talking about sizes or the adjectives you can apply to fine-tune your purchase, like “wet”, “dry”, “no-foam”, and “extra-hot.”

Outside Hudson News, thereʼs a huge poster for ʻLuckyʼ. An ad for a magazine dedicated to shopping. Or to put it another way, an ad for a collection of ads and information, much of which, Iʼm sure, refers to other information –– books, other magazines, movies.

If you buy the magazine, they put it in a plastic bag with pictures of magazine covers on it, presumably to advertise their availability to the other passengers waiting five hours to make a connection. Hudson News recruits you to disseminate information about information about information.

Inside Hudson News, my eye is drawn to a particular book. ʻPreciousʼ. Based on the movie ʻPreciousʼ, which was based on the book ʻPushʼ.

Huh?

A book based on a movie based on a book? They should make a movie about that. And if it does well, they can turn it into a book. And so on.

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2010 Creative Resolution: Fail

Thursday, August 5th, 2010

John, a brilliant writer and good friend of 52, contributed this piece in December of 2009.  How do you think these methods have stacked up so far in 2010?

I thought up a wish around Christmas 2008. (You remember, this was when the economy fell into a well, only to crawl out in an algae-soaked stupor around mid-year.) By the end of 2009 I got some of the stuff I hoped for: Cool projects. Money. And I made some great new relationships with passionate professionals. I was lucky. But some things never came. That’s the era we’re in.

IMHO, 2010 isn’t going to be the year of getting back to the big getting that we sometimes enjoy. (My stimulus package is pretty much BOGO at the supermarket.) Sure, Obama’s president. I have hope. But the economy remains iffy. Building brands will be fun but no less exacting than 2009—given lean budgets, challenged clients and the speed of change. But you’ve got a great secret weapon. It’s called: an idea.

If I, you—we—do nothing this year but die for our ideas or the ideas our brand teams come up with, you’ll make it to 2011. People will admire you. Will want to work with you. And if you play it right, they’ll pay you well. What’s truly thrilling is how powerful ideas can be now. As in: effective, gorgeous, persuasive, cash-generating, transforming, life-building, whatever.
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From the Woods.. to the Tall Grass

Thursday, July 1st, 2010

By Ashley ‘Findley’ Diehl, 52LTD PDX

The recession is over!! Right?  Uh…well, I guess that kinda depends.

IF you’re highly connected designer, WITH a killer (and I’m talkin’ “holy shit that’s insanely awesome”) book/site, AND you are well versed in something digital (e.g. Mobile Apps, websites, etc.) you are probably feeling a fair upswing.

HOWEVER, for the new grad, the newly relocated, or those otherwise without ALL three aforementioned qualities, you are probably still wildly wielding your machete to maintain a slight view out of the woods.

Well folks, this isn’t a Get-The-Answers-to-Finding-Your-Perfect-Gig-Post.  In fact if you see one of those…it’s probably loaded with a bunch of cockamamie information that doesn’t really apply to you 100%.  You see, and this is going to be profound so you may consider employing some advance jaw support in case of abrupt droppage: everyone’s situation is different.  Whoa… huh.

So, you ask, if you’re not offering the holy grail of Job-Acquiring-Advice, then what the hell is the point?

Answer: The one thing all ye of the struggling design class do have in common is you do plan to eventually leave your filler job at “Cuppa Joe” or “Jiggles” (a specialty Jello mold shop, of course) to return to your design career.  So… you need to stay sharp!

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Resume Re-do?

Monday, June 28th, 2010

Here at 52 Limited, we see a lot of resumes.   Many of them very well done… some over done… and some a tad too vanilla.

You’re a creative right?  Well, look like it.

The hard part is: what does a good “creative” resume look like?  Tough to say.  Here’s a blog post that spells it out, both with examples as well as with some top tips and tricks.

Enjoy!

________________________________________________________________________________________

Cavan Riley

F. Claire Scroggins

Sebastien Nikolaou

________________________________________________________________________________________

Also.. here are some tips to create by.  I’m a huge fan of #7 and #9.

1. If the job you are applying to has resume requirements, follow them. Even if it means keeping a Word version of your resume for such occasions.

Our two cents… or I guess better stated: “52-cents,” get it?: It’s totally OK to have multiple copies of your resume.  In fact some folks who have a very multifaceted background are encouraged to keep a somewhat modular resume where sections can be moved, arranged, or omitted depending on what sort of job requirements the opening or company prefers.

2. Typography is key. This is your potential employer’s first chance to judge your design skills, and almost all design includes some form of type. You are expected to refine and perfect your text layout on your resume just as you would a design for a client.

3. Organization is also key. If people can’t find your information, they won’t be calling you. Some design positions bring in hundreds of resumes daily. There is no time to search for information.

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Doughnut Day, Turkey Lovers Month, Iced Tea Day, and Internet Week

Thursday, June 10th, 2010

There seems to be a day, week, or month for everything.  If you look up Obscure Holidays, you’re Google-ometer will read off the charts.  Thankfully not all of them are completely worthless.

This week in NYC, 52 LTD is attending Internet week.  Internet week is a festival of events celebrating NYC’s thriving internet industry and community.

Check out Internet Week’s Happenings

Located at Metropolitan Pavilion, Internet Week HQ features two main areas: Interactive Playground of 12,000 square feet of exposition space. This space will be both a place for attendees to meet, greet, and get a little work done, as well as hosting arts, technology, media and entertainment exhibitions and social events.

Topics range from Custom Silverlight controls, to a day dedicated to “IAmEffed.”  All this and more.. including parties galore scattered throughout various venues across Manhattan.

Epic.

Monday, June 7th, 2010

Watch it here:  Nike Football, Write the Future.

Those who are not Football (or Soccer, as most folks in in the US of A tend to call it) fans yet…  here’s a brief glimpse into the passion that exists for this sport.  This is an amazing spot that really lays out the love of the sport for us laypeople, through the eyes of those all over the world that live and breathe football.

The folks at Motionographer.com write:

“Although this film has only been bouncing around for about 24 hours, it’s already been garnering claims of one of the most epic spots of all time. This World Cup Anthem features Drogba, Cannavaro, Ribery, Rooney, Walcott and Christiano Ronaldo who even cameos in a Simpsons episode within the spot. Who else to bring it to you but Nike and the folks at W+K Amsterdam who brought in the heavy hitting leadership of Alejandro G. Iñarritu (Amores Perros, 21 Grams and Babel) to direct.

Since the birth of the swoosh, Nike has always been about the big and simple idea. As they’ve evolved, the executions may have become more elaborate, but the ideas have remained universal and pure. This spot is no exception. W+K Amsterdam examines the phenomenon of single moments changing the world. In sports, these moments literally resonate through the hearts, eyes and minds of millions in a single moment.”

WTF is social media?

Friday, May 22nd, 2009

Join a panel discussion about the world of social media—Where do advertising, design and marketing fit? Do they fit at all? What are the consequences and potential of engaging in social media? How can you manage a brand in an online environment? And… why is my mom commenting on my Facebook status?

Opportunity in advertising and PR is out there for the innovative firms

Monday, January 26th, 2009

Minneapolis / St. Paul Business Journal – by Chris Newmarker Staff Writer

There may be grumbling that the country is slipping into another Great Depression, but firms in the advertising and public-relations industry want to put the situation in the best light, and treat the economic crisis as an opportunity. (more…)