52LTD Blog

Watch it here:  Nike Football, Write the Future.

Those who are not Football (or Soccer, as most folks in in the US of A tend to call it) fans yet…  here’s a brief glimpse into the passion that exists for this sport.  This is an amazing spot that really lays out the love of the sport for us laypeople, through the eyes of those all over the world that live and breathe football.

The folks at Motionographer.com write:

“Although this film has only been bouncing around for about 24 hours, it’s already been garnering claims of one of the most epic spots of all time. This World Cup Anthem features Drogba, Cannavaro, Ribery, Rooney, Walcott and Christiano Ronaldo who even cameos in a Simpsons episode within the spot. Who else to bring it to you but Nike and the folks at W+K Amsterdam who brought in the heavy hitting leadership of Alejandro G. Iñarritu (Amores Perros, 21 Grams and Babel) to direct.

Since the birth of the swoosh, Nike has always been about the big and simple idea. As they’ve evolved, the executions may have become more elaborate, but the ideas have remained universal and pure. This spot is no exception. W+K Amsterdam examines the phenomenon of single moments changing the world. In sports, these moments literally resonate through the hearts, eyes and minds of millions in a single moment.”