Archive for the ‘Blog Thoughts’ Category

Livin’ the Freelance Dream

Monday, November 1st, 2010

Written by Nancy L. for 52′s blog.  Thanks so much Nancy.

If there’s one question I’ve heard the most over the years, it’s “How did you become a freelance writer?” People are somewhat fascinated by this career path, and I’m happy to share the story (it all started with my 6th grade English teacher, Mrs. Robbins).

Lately, I’ve been turning the tables, and asking that very same question to my writer-type friends and colleagues. Here’s what Liz B., a fellow freelance writer and photographer, had to say about her journey into the world of freelancing:

“I was working at a record label here in Portland—helping them with everything from publicity to distribution—and some musician friends of mine asked if I’d like to join them on tour. So, I took a break and went on the road with them. One afternoon, we were at a rooftop party for SXSW in Austin, and I was introduced to Brooke Denisco. She was an Arts and Culture editor from Willamette Week.

When I got back to Portland, I ran into Brooke again at a show and we got to talking.  I had studied journalism in college, and always wanted to write. So I asked her about freelance opportunities and she assigned me a story—even though I had no clips to show her. The assignment went well, and I started writing for the paper: arts and culture, fashion, and music. Eventually I became a columnist.

Newspapers don’t pay that well, so I wanted to branch out. So I answered a classified ad in the Oregonian to write for a natural medicine publication (I studied nutrition in college, too). From there, I was introduced to an editor of a health food magazine. One thing led to another and I kept adding more health magazines. Then a few years later, I pitched Spa Magazine. I never heard anything. A year and a half later, the Spa editor got in touch with me and I started writing about natural medicine and nutrition. Then I worked my way into travel and experiential spa articles.”

Liz isn’t just a freelance writer. She lives the dream: traveling all over the world, getting paid to visit spas, and having her writing published in national magazine. But Liz is realistic, too. “If you really want to be a freelance writer,” she says. “Be open to all kinds of opportunities. It’s hard to make enough money if you only write about one topic, so I supplement my income with copywriting, which is much more lucrative.”

The Bird Lands the First Blow: Why Twitter Followers are Better Than Facebook Fans

Thursday, October 28th, 2010

Written by Tim Baker, Senior Manager of Social & Emerging Media at FD Kinesis.

An informative article in eMarketer shows that Twitter followers are more likely to induce advocacy and future purchases than those on Facebook. According to their data, 37% of respondents were more likely to purchase from a brand after following them on Twitter as opposed to only 17% of those that “like” a brand on Facebook.

The numbers are also pretty similar when asked if they would be more likely to recommend a brand after following them on Twitter or Facebook.

I can’t say that I’m surprised one bit by these numbers, and I believe the reason is simple: Twitter is a platform that attracts an audience receptive to marketing messages much more than Facebook. A great quote that I wish I could say I came up with goes something like this: “Facebook is for the people you know while Twitter is for those you want to know.”

Statistics tend to show that there’s a fork in the road that many new Twitter users reach. There’s a marked drop-off by users with only a handful of tweets that abandon the service versus those that continue to embrace it. Many of those that find value in Twitter gain that value from its function as a news platform. In fact, 44% of adult internet users aged 18-29 and 45% aged 30-49 are getting their news online.

Facebook is not a good platform for delivering news. The default front page view does not show a user every post from all of those in their network but rather an abbreviated feed that Facebook feels is most relevant to them. Additionally, the function of setting up lists, which are an excellent way to segment content on Facebook and could provide value in the service as a news aggregator, is vastly underused. (more…)

Please and Thank You: Etiquette of Fine Freelancing

Thursday, October 21st, 2010
Written by Shauna H for 52′s Blog.  You Rock Shauna!

Right now, the market is flooded with freelancers. But, do not fret; a handful of common sense rules can be implemented to increase your marketability to potential employers.

Manners Rule Supreme

When you’re walking into a company, manners are of the utmost importance because let’s face it; as a freelancer, you are the equivalent of a guest staying at someone’s house. You’re welcome, but don’t overstep your boundaries.

Always show up at the predetermined time. If you are running late (which happens to everyone at some point), call ahead and let them know what time they can expect you.

Keep your workspace tidy. Excessive crumbs, dirty dishes and the spread of personal items should be kept to a bare minimum; the head honchos have a sharp eye and they will notice!

At the end of the workday, always check in with your supervisor, thank them for calling you in and let them know where your final work is located. At this time, it’s okay to reach out and make sure that they have your contact information handy in case they are in need of further help.

Always Show Up Prepared

Every freelancing gig is different and sometimes you may have to pack along your own necessities. Some key items to consider bringing with you include pens, an external hard drive of assets and fonts, pencils and a notebook for sketches, a list of any tutorials or key commands that you may need, snacks and headphones.

Before you arrive, it’s always a good idea to check out the company’s website to get an overall feel of their work style and client list. Additionally, make sure that your agent has briefed you on the work you will be doing and the programs you’re potentially expected to use to avoid any surprises.

Make a Lasting First Impression

Though talent is immensely important, personality also plays a nearly equal role in getting call-backs.

Even if you’re the most amazing freelancer in the universe, it’s important that you are able to work well with others. Let your best assets and ideas shine through in a team environment but at the same time, don’t be pushy. If you are argumentative and unwilling to do whatever it takes to get the job done, people will notice. Remember that at the end of the day, you’re getting paid to show up and complete a job, not to change the world!

Dress The Part

Before showing up for your first day of work, it’s always a good idea to do some quick and dirty detective work to properly gauge the company’s corporate culture and dress code. Some agencies are fine with jeans and t-shirts and if you report in dress slacks and polished shoes, laughing may ensue. Others have quite high standards for personal appearance and this often depends on the clients that they represent. An agency that focuses on the action sports industry is going to have a much different feel than that which represents Fortune 500 companies.

It’s Okay to Ask Questions

A common misconception with freelancers is that they will appear unqualified if they ask questions but in reality, it’s almost always better to be assertive. If you are unsure of anything, get clarification before the potential arises for accidentally overwriting important files and wasting valuable time. Asking a question doesn’t make you look like an idiot. On the contrary, it should be viewed by your supervisor as an affirmation that you are committed to getting the job done right the first time.

In Closing

As a freelancer, you have an amazing opportunity to test out a variety of corporate environments and positions with very little upfront investment. Though, if you thoroughly enjoy where you’ve landed, demonstrate a willingness to follow through with assigned tasks and work well with others, chances are that your status might shift from temporary to permanent quite quickly.

Creative How-To: Forget Brainstorming

Thursday, September 30th, 2010

What you think you know about fostering creativity is wrong. A look at what really works.

Written by Po Bronson and Ashley Merryman and originally posted at newsweek.com

Brainstorming in a group became popular in 1953 with the publication of a business book, Applied Imagination. But it’s been proven not to work since 1958, when Yale researchers found that the technique actually reduced a team’s creative output: the same number of people generate more and better ideas separately than together. In fact, according to University of Oklahoma professor Michael Mumford, half of the commonly used techniques intended to spur creativity don’t work, or even have a negative impact. As for most commercially available creativity training, Mumford doesn’t mince words: it’s “garbage.” Whether for adults or kids, the worst of these programs focus solely on imagination exercises, expression of feelings, or imagery. They pander to an easy, unchallenging notion that all you have to do is let your natural creativity out of its shell. However, there are some techniques that do boost the creative process:

Dont tell someone to be creative.

Such an instruction may just cause people to freeze up. However, according to the University of Georgia’s Mark Runco, there is a suggestion that works: “Do something only you would come up with—that none of your friends or family would think of.” When Runco gives this advice in experiments, he sees the number of creative responses double.

Get moving.

Almost every dimension of cognition improves from 30 minutes of aerobic exercise, and creativity is no exception. The type of exercise doesn’t matter, and the boost lasts for at least two hours afterward. However, there’s a catch: this is the case only for the physically fit. For those who rarely exercise, the fatigue from aerobic activity counteracts the short-term benefits.

Take a break.

Those who study multi-tasking report that you can’t work on two projects simultaneously, but the dynamic is different when you have more than one creative project to complete. In that situation, more projects get completed on time when you allow yourself to switch between them if solutions don’t come immediately. This corroborates surveys showing that professors who set papers aside to incubate ultimately publish more papers. Similarly, preeminent mathematicians usually work on more than one proof at a time.

Reduce screen time.

According to University of Texas professor Elizabeth Vandewater, for every hour a kid regularly watches television, his overall time in creative activities—from fantasy play to arts projects—drops as much as 11 percent. With kids spending about three hours in front of televisions each day, that could be a one-third reduction in creative time—less time to develop a sense of creative self-efficacy through play.

Explore other cultures.

Five experiments by Northwestern’s Adam Galinsky showed that those who have lived abroad outperform others on creativity tasks. Creativity is also higher on average for first- or second-generation immigrants and bilinguals. The theory is that cross-cultural experiences force people to adapt and be more flexible. Just studying another culture can help. In Galinsky’s lab, people were more creative after watching a slide show about China: a 45-minute session increased creativity scores for a week.

Follow a passion.

Rena Subotnik, a researcher with the American Psychological Association, has studied children’s progression into adult creative careers. Kids do best when they are allowed to develop deep passions and pursue them wholeheartedly—at the expense of well-roundedness. “Kids who have deep identification with a field have better discipline and handle setbacks better,” she noted. By contrast, kids given superficial exposure to many activities don’t have the same centeredness to overcome periods of difficulty.

Ditch the suggestion box.

If you want to increase innovation within an organization, one of the first things to do is tear out the suggestion box, advises Isaac Getz, professor at ESCP Europe Business School in Paris. Formalized suggestion protocols, whether a box on the wall, an e-mailed form, or an internal Web site, actually stifle innovation because employees feel that their ideas go into a black hole of bureaucracy. Instead, employees need to be able to put their own ideas into practice. One of the reasons that Toyota’s manufacturing plant in Georgetown, Ky., is so successful is that it implements up to 99 percent of employees’ ideas.


A Water Route Across the Continent: Formation of Creative Ideas

Monday, September 27th, 2010

There are at least two ways for ideas to develop. You can build an idea out of known facts or an idea can develop seemingly out of the unknown. Building an idea is by addition and subtraction, an integral part of the creative development process. On the other hand, when an idea comes out of the unknown, it cannot be derived by process. It’s an insight from the fabric of life that can lead to big hit (and big miss) ideas.

Building an idea requires facts–or at least reasonable assumptions. For creatives, these facts should be contained on the sheet of paper known as the creative brief. The creative brief covers the basics of who, what and why, including client, media format, key background information, target audience, problem to overcome, product “reason why” points, objective, and tone. When building ideas, this creative brief defines the space. (more…)

The Secret Formula for 100% Perfect Writing. Guaranteed!

Tuesday, September 21st, 2010

Unless you’ve worked on a DRTV script before, you probably don’t know what “DRTV” means. Direct response television is what the rest of the world calls an infomercial. What it lacks in creativity, DRTV makes up for in revenues, because media folks sell direct response media as more measurable–and thus more effective at getting returns–than brand media.

When you write a DRTV spot, you are dealing with clients who want results. DRTV “works,” they have been told, and you don’t want to be the one to blame if it doesn’t. But have no fear! DRTV clients take comfort in mathematical formulas, and their expectations for your script involve a formula, too. A DRTV spot has a problem/solution at the beginning and includes product demonstration, customer testimonial, celebrity endorsement, product offer, and a call to action. All of these elements snuggle and mix inside a loose framework, which some DRTV people will inaccurately call the “idea.” This “idea” is really a hook, a catchphrase or (at worst) a hat on a dog, and once you put all that in your script, there’s really little left to write.

In a DRTV spot, problem/solution lasts about three and a half seconds. Witness: the next time you see an infomercial, notice how long it takes the screen to go from color, to monochrome, then back to color. That’s problem/solution. “Remember boring, old-fashioned sit-ups?” as we see someone straining over the most difficult sit-up known to man? You can bet that shot will be in monochrome black and white. Then, a flash to color on the Ab-Rawker, with its red seat and shiny chrome handles. Infomercials offer quick solutions through material purchases. Upgrading the black & white telly to a shiny new CT-100 persists as a social norm in that prosperity narrative, and DRTV people can’t do without this convention.

After the problem/solution, a product demonstration shows real actors using the product. These real actors then testify to camera, gushing about the product’s utility and their satisfaction. Don’t be afraid of this, either. It is simply Microeconomics 101 setting out to prove itself. Don’t fight it, just write it! (Fortunately for ad writers, it’s less damaging to sell a Slap Chop using antique formulas than Healthcare policy reform.)

After product demonstration, you’ll want an endorsement from someone of high esteem with the target audience. Enter Ed McMahan, or Alex Trebek, or an actor playing a real ITT Tech student, or a Ph.D.-licensed nutritionist with great buns as the case may dictate.

Finally, when you write the product offer, be extra careful of spelling and product points, because this is where clients will notice any errors or omissions. No, it’s not uncommon for the call to action to contain a simple $xx for price, xxx-xxx-xxxx for the phone number, and www.gadget123.com for the Web site. Those space holders leave the script open for segmentation and tracking in different markets. But those are minor details to you, especially compared to making sure the trademarked “InstaRachet System™” gets in there.

Now, all you have left for your infomercial script is the writer’s idea. Mind you, the DRTV spot is only 60 or 120 seconds, and once you put everything else in, there won’t be much room for an idea, especially if it has to be trimmed to a 30 or 15. Besides, what your clients usually mean by “idea” is a catchphrase. Sometimes it’s so minimal, the endorser provides it de facto: “Hi. Billy Mays, here.” Or maybe it’s a phrase one step removed from cliché: “When it rains, it scores! With the Gutter Gold water reclamation system, your water bills blah-bitty-blah.” Or, perhaps, it will come from the client: “So easy, you can do it with one finger.” As long as everything else in the formula is covered in the script, the “idea” will usually take care of itself. That way, everyone will be happy, the formula will be preserved, and you will get your money.

Later on, you can decide whether or not to own up to your involvement with Mr. T’s reincarnation as a FlavorWave cooking enthusiast. “My taste buds is going wild!” Now, that’s DRTV.

Written by KFann for 52LTD’s Blog.  Thanks so much KFann!!

There’s No “I” in Team: Traits of a (Relatively) Argument-Free Working Team

Friday, September 17th, 2010

We’ve all been part of a team at some time in our lives. For some of us it started just after toddlerhood when our folks swore we were the next child prodigy tee-ball player.   I’d say for the large majority of us, it became obvious our parents missed that mark when we plopped down in centerfield to make circles with our mitt in the dirt. But for many of us, their earnestness to involve us as youth in a team setting was a good foundation for working with others later in life. Something that, no matter what field you went onto after tee-ball, you’ve probably had to experience. Unfortunately not all “teams” really function as such.  Below is a short list of qualities that help make for a more cohesive and productive group.

Use Direct and Respectful Communication: Style of communication may differ from person to person, conversation to conversation but building a solid working relationship with your teammates through communication is key.

Set Clear Expectations: This means making sure each party has heard AND UNDERSTOOD the expectations.  Just because the words come out of your mouth, doesn’t mean they made it into the ears, much less the brains of your team.  You just might have to restate your expectations, better yet, put them in written form (multiple times) before you can expect all members of your team to be on the same path.

Come from a Position of Understanding, Not of Being Right: For the good of the team, put your own agenda off the table. Being right makes someone else wrong. Work to understand the situation together, see each other’s point, and work together toward a resolution.

Be Flexible: Schedules will slip, expectations will change, time always flies…find ways to work together to deal with change, if you’ve planned properly you’ve probably anticipated the change and can adjust accordingly.

Trust Each Other: This is huge.  As we know, trust is earned, you earn it by setting expectations, meeting expectations and being consistent. Oh and It doesn’t hurt to be kind.

Deal with Tension Directly and Swiftly: Don’t let tension fester, if it happens, address it head on. Trust that if you have a good relationship with your team, you can communicate directly about the tension and work together to move through it.

Have More Fun: “Work is called work, not play.”  Whatever…if you have taken the time to do all of the things listed above, work can and will be fun.

-A note from the ugly PM in the room.

Designspeaks: September 30th OMFGCO… oh yeah.

Tuesday, September 14th, 2010

THE SEVEN STEPS TO MAKING IT “OFFICIAL” (Or, Designspeaks with The Official Manufacturing Company)…Brought to you by 52 ltd. and AIGA

Because, in pure and simple terms, you do not want to miss this one. You’ve come to know Designspeaks for its diversity of speakers, each sharing their own unique perspective. From Byron Ferris to Jelly Helm, Aaron Draplin to Frank Chimero, Modern Dog to Patrick Coyne, Designspeaks has set out to introduce and re-acquaint. To inform and engage. To gather and celebrate the most intriguing thinkers and makers within our region. And if anyone is makin’ it real, it’s the fine gentlemen of OMFGCO… here’s a peek behind the curtain:

We are The Official Manufacturing Company.

We have the necessary documents.

We are thing makers.

We are Mathew Foster, Fritz Mesenbrink, and Jeremy Pelley, although not necessarily in that order.

We are on the same team and have already won the game.

We are out of jail.

We have reviewed our past mistakes and taken notes.

We receive sporadic recognition for our unrecognized genius.

We floss, both literally and metaphorically.

We consider the facts.

After having separately worked for some years for Wieden+Kennedy, Ace Hotel and a handful of other fantastic places, we now know exactly what we’re doing. More or less.

In October of 2010 we are opening a bar for sporting enthusiasts with our friends Jack Barron (co-owner of Ace Hotel) and Nate Tilden (of Clyde Common) and we are calling it Spirit of 77.

Who knows what we will do after that. (We do.)

Join the fellas of OMFGCO, together with 52ltd and AIGA:

When: Thursday, September 30. 7:00-10:00 p.m.

Where: Cleaners at the Ace Hotel 403 SW 10th Avenue (and Stark Street) Portland, Oregon 97205

How much: Don’t let the absurdly low price of admission hold you back. The beer and wine is free.

AIGA Members $15

Non-Members $25

Students $10

A selection of light nibbles, beer, wine and non-alcoholic beverages will be provided. ID required for beer and wine. As if that isn’t enough, we’ll be giving you stuff. Want to know more? Come on out! Besides, unless you’re generally foul-tempered or deathly afraid of handsome crowds, you will certainly not be disappointed.

Planning to Attend? Please RSVP via email to ashley@52ltd.com and include your full name and whether you are an AIGA member. Payment will be accepted at the event. We will make every attempt to accommodate walk-ins. Reservations will close on Wednesday, Sept. 29.

ONLINE REGISTRATION WILL NOT BE AVAILABLE FOR THIS EVENT. We will accept cash and checks at the door. Unfortunately, we will not accept credit cards for this event. For the AIGA member discount, you will need to bring your AIGA membership card.

About 52 Limited

52 weeks a year, 52 Limited is busy connecting our stable of freelancers with assignments in Portland, up and down the West coast, and now in, New York. We offer freelance and fulltime talent and can also pull together customized project teams to fulfill the needs of our agency and brand clients alike.  As far as talent goes, 52 is located neatly at the intersection of left brain and right brain, representing both creatives and the more cerebral thinkers of the creative industry. Contact us at www.52ltd.com.

About Designspeaks

Showcasing the most intriguing design voices in the Pacific Northwest, Designspeaks was developed to inform, engage, and inspire. The small-talks quarterly series delivers an intimate venue intended to connect to others, to see what they are doing and how they’re doing it. Some speakers will be household names and others will have managed to maintain a lower profile. Either way, all will challenge you to think a bit differently about design and its impact on this region.

Simon Mainwaring’s Take on Advertising Ideas, Newly Bound

Tuesday, September 7th, 2010

The Creative Process Illustrated: How Advertising Ideas are Born is a compilation of ideas from many advertising heavy hitters on their creative process, where their ideas come from, and what inspires them.  Simon Mainwaring a former W+K creative brainiac weighs in inside the covers about his processes, as well as on Fast Company about the book itself.  Below is a quick look at his article.  This book seems like something that should live on the coffee table of every agency!!

If there’s one quality that defines Deborah Morrison, Phd and W. Glenn Griffin, Phd, it’s a passion for creativity. It’s a passion for ideas, how they are generated and how to put them in the service of marketing. So much so they asked a bunch of us to try and explain how we come up with ideas to help our clients. The result is a wonderful book that celebrates the diversity of approaches to the business of thinking.

The Creative Process Illustrated is full of hard won lessons and insights from ad vets (greats like David Kennedy, Glen Cole, and Hal Curtis) who have created some of the most memorable advertising campaigns. Plus at their site, Pure Process, you can see connect with leading psychologist Mihaly Csikszentmihalyi, ad star and the author of Fascinate, Sally Hogshead, Seth Godin (as if he needs an introduction), and Russell Davies, one of the smartest and most entertaining planners around, plus many others.

Read the article in entirety at: Fastmoney.com

Simon Mainwaring is a branding consultant, advertising creative director, blogger, and speaker. A former Nike creative at Wieden & Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy, he now consults for brands and creative companies that are re-inventing their industries and enabling positive change. Follow him at SimonMainwaring.com or on Twitter @SimonMainwaring.

Always and Never

Thursday, September 2nd, 2010

By Patricia Beasock, Talent Manager

Two words I dislike personally, and dislike even more professionally.  I try not to use them if at all possible.  Generally speaking… a term such as these is so absolute, it doesn’t really end up applying often in the recruiting industry.  Instead, I am a big fan of reading tea leaves, tarot cards, crystal balls, rain dancing – whatever pops your cork.  Often times these methods are quite accurate; sometimes frighteningly so.

That said, in my line of work, when working with human beings (and I’m going to brake my own rule to say)- there is ALWAYS room for error, and we should NEVER assume.

The savvy networker, Liz Ryan recently wrote an article called “Underhanded Ways Hiring Managers Say They’re Not Interested.”  Basically it describes the various ways a hiring manager tells a candidate “no” without actually saying that word. In my opinion, her thoughts veer a little too near the “always” and the “never.”

————————————————————————————————————————————————–

Here’s where we differ:

Hiring Manager Says: “We’re going to look at some other candidates.”

Ms. Ryan’s  translation:  Sometimes they tell you that you’re one of three or five or some other number of candidates in the pipeline. That’s fine. It’s reasonable for a hiring manager to consider a number of people before making a hiring decision. The big red flag is when the hiring manager or the HR person says, “We’re going to look at some other candidates.”   Wait–you’re going to go find some new candidates, after you’ve interviewed me? That’s a sign to get out of Dodge. For whatever reason, you’re not their cup of tea.

My take:  With unemployment being near or over 10% – the client holds the cards in this market.  If the position isn’t a 911 fill (recruiter speak for ” I need this person 2 weeks ago!”) then they have the time, and the right – to be choosy with the talent pool that they have in front of them.

Hiring Manager Says: “We also have some qualified internal candidates.”

Ms. Ryan’s thought:  If you were a hiring manager, who would you look at first: the people who already work around you every day or strangers who responded to a job ad? You’d look at your internal candidates, of course. You’d talk to those people, and if you wanted to hire one of them, you’d never place a job ad. When you post a job publicly, you’re proclaiming to the world that you’ve already ruled out whichever internal candidates applied.

That’s why, when you’re into a recruiting process and you hear, for the first time, “You know, we also have some qualified internal candidates,” it’s time to cut and run. If there really are internal candidates, it’s a huge disservice to those folks to not make decisions about them before bringing in outside people like you.

And an ethical employer owes it to you and other external candidates to make up their dang mind about internal applicants before wasting your time. Something is rotten in the state of Denmark.

And Me: Especially in larger organizations, HR folk are often required to post internally, and those talent need to be vetted the same way that your resume does.  Sometimes internal candidates pop up at the last minute.  Don’t sweat it – if you are the right talent, you’ll get the job.

If the Hiring Manager Says: “You’re still in the running.”

Ms. Ryan Reads this as: If anyone from the hiring organization says this to you, that’s your cue to bail. This is the professional equivalent of your sweetheart saying, “You’re awesome, but I think we should both see other people, too.”

I think: It’s summer. People are on vacation.  More than one person needs to give buy in before a final decision is made.  Life is in session.  Budgets need to be approved and procurement is holding up the process.  Any number of things can illicit this response.  Our time frame and sense of urgency isn’t always the same as the hiring manager.

If you hear: “We need to decide what kind of person we’re looking for.”

Ms. Ryan Thinks: This is the mealy-mouthed manager’s way of saying, “Whatever kind of person we’re looking for, it ain’t you.”

She’s close. I think: This is a peeve of mine. I prefer that the hiring manager knows what they want before they begin the search. Sometimes once in the search – they realize that what they thought they wanted and what they actually need are 2 different things – so this makes complete sense.

And LAST, if the Hiring Manager says: “We’re going to sit down and discuss all of the candidates next week.”

Ms. Ryan understands this to mean: Imagine that you’re a hiring manager with a big, expensive problem to solve. (If you didn’t have an expensive problem, you’d never have gotten approval to fill the position.) Imagine that the perfect person shows up, someone you know could solve your problem and let you sleep at night instead of tossing and turning. Can you imagine saying to that person, the one you desperately want on your team, “We’re going to sit down and discuss all of the candidates?”It would never happen. “We’re going to sit down next week” not only means “We’re in no rush to hire you” but also means “We don’t mind telling you that none of us would burst out crying if you decided to move on to other opportunities.”

I think: Again – a lot of the hiring process is a matter of timing.  Maybe they are bullshitting you. Maybe they aren’t. Bottom line, and I tell talent that I meet this all of the time: Trust your gut, follow your bliss.  Have faith. Leap, and the net will appear.

—————————————————————————————————————————————————

As a headhunter, recruiter, placement advisor, and part time shrink, I have heard it all. Sure – sometimes the client or HR manager will run you in circles instead of giving you a firm “thanks but no thanks”. For me, I prefer the direct approach. It’s in my east coast blood -I can’t help it.  Unfortunately, not everyone has a broken filter like me and they end up taking the less direct approach.  I’m not saying that Ms. Ryan is completely off base on her thoughts above…. I am saying that there are two sides to every story.