Archive for the ‘Technology’ Category

Meta Information: That’s Info About Info (If You Didn’t Know)

Monday, August 23rd, 2010

Here’s some information about information about information. Sorry, I couldn’t resist.  It’s meta information… like in the title and it’s EVERYWHERE.  It’s a trip when you think about it.  This entry was written for 52’s blog by Brian Belefant whose link to more info is included in the body.  Thanks Brian!

A picture used to be worth 1,000 words. But thatʼs no longer enough. When I import a picture into Aperture, I can append it with 52 meta tags –– words that describe everything from the focal length I shot  it at to its copyright.

This may seem fairly benign, but when youʼre sitting in the Newark Airport for five hours waiting to make a connecting flight –– as I am –– you have lots of time to explore implications.

My first notion is to think of it in economic terms. What used to be worth 1,000 words is now worth 1,052. Thatʼs a five percent rate of inflation, or deflation, depending on whether youʼre talking about the pictures or the words.

Words about pictures is only one thing, though. I write a blog (www.60secdirector.blogspot.com). Recently, I had a slightly uneasy feeling when I found out that people were blogging about my blog.

Sure, itʼs flattering. But some of the blogs that blogged about my blog have larger readerships than I do. Isnʼt that weird?

And then thereʼs the part about the information itself. My blog provides information –– itʼs bite-sized lessons on directing for aspiring filmmakers. But when someone blogs about my blog, theyʼre providing information about information.

Meta information.

And what about twittering, googling, facebooking, linking, tagging, and all those other verbs that didnʼt even exist 15 years ago, but now have infected our language to the point that theyʼre better understood than concepts that many would argue contribute more to our body of knowledge? Can you distinguish between “continuous” and “continual”? I canʼt. I used to know the difference. Now I have to look it up. But I can tell you how a blog is different from a tweet. Does that mean information about information supplanting information itself?

(Okay, bad example. “Continuous” and “continual” are words about information. But you get my point.)

Wandering around the terminal for the fifteenth time, I pass Starbucks. They have nine different words to describe coffee mixed with milk. And Iʼm not even talking about sizes or the adjectives you can apply to fine-tune your purchase, like “wet”, “dry”, “no-foam”, and “extra-hot.”

Outside Hudson News, thereʼs a huge poster for ʻLuckyʼ. An ad for a magazine dedicated to shopping. Or to put it another way, an ad for a collection of ads and information, much of which, Iʼm sure, refers to other information –– books, other magazines, movies.

If you buy the magazine, they put it in a plastic bag with pictures of magazine covers on it, presumably to advertise their availability to the other passengers waiting five hours to make a connection. Hudson News recruits you to disseminate information about information about information.

Inside Hudson News, my eye is drawn to a particular book. ʻPreciousʼ. Based on the movie ʻPreciousʼ, which was based on the book ʻPushʼ.

Huh?

A book based on a movie based on a book? They should make a movie about that. And if it does well, they can turn it into a book. And so on.

(more…)

Doughnut Day, Turkey Lovers Month, Iced Tea Day, and Internet Week

Thursday, June 10th, 2010

There seems to be a day, week, or month for everything.  If you look up Obscure Holidays, you’re Google-ometer will read off the charts.  Thankfully not all of them are completely worthless.

This week in NYC, 52 LTD is attending Internet week.  Internet week is a festival of events celebrating NYC’s thriving internet industry and community.

Check out Internet Week’s Happenings

Located at Metropolitan Pavilion, Internet Week HQ features two main areas: Interactive Playground of 12,000 square feet of exposition space. This space will be both a place for attendees to meet, greet, and get a little work done, as well as hosting arts, technology, media and entertainment exhibitions and social events.

Topics range from Custom Silverlight controls, to a day dedicated to “IAmEffed.”  All this and more.. including parties galore scattered throughout various venues across Manhattan.

“A Whole New Mind” and Daniel Pink deliver optimism

Monday, May 24th, 2010

By Shelly Strom and Daniel Pink

We already know cities such as Seattle and Portland boast a treasure trove of creatives. We’re still learning, however, about the ways in which creatives are, and will continue to be, economic drivers.

Daniel H. Pink, who served from 1995 to 1997 as chief speechwriter for Vice President Al Gore, sheds light on this subject in his best-selling book “A Whole New Mind: Why Right-Brainers Will Rule the Future.”

A Whole New Mind” synthesizes big picture trends to explain how a new epoch of our post-industrial society is rising and how right-brain types are the sort of entrepreneurs and workers who will succeed.

Pink suggests that we are evolving away from the Information Age, during which the left-brain dominant knowledge worker reined supreme and are moving into the Conceptual Age, a stage where creatives and other types of right-brain people take center stage.

The main characters in the Conceptual Age, Pink says, “are the creator and the empathizer, whose distinctive ability is mastery of R-Directed [right-brain] Thinking.”

We at 52 Ltd. enthusiastically recommend “A Whole New Mind,” which is a quick, uplifting read.

It brings clarity at a time during which the global situation seems increasingly complicated.

It tells us that we in the creative community are doing is the right thing-cultivation of creative types over the long-term will make us economically healthier.

Pink points to downward pressures on U.S. jobs, forces that he labels Abundance, Asia, and Automation.

Abundance, he says, has satisfied the material desires of many in the developed world. In turn, significance of beauty and emotion are heightened, as is desire for meaning.

Asia, Pink says, is fulfilling demand for white-collar left-brain knowledge workers, not to mention reduced labor costs. The dynamic is forcing knowledge workers in advanced parts of the world to “master abilities that can’t be shipped overseas,” he says.

Automation is impacting today’s desk workers the way it did for yesterday’s factory workers, thereby forcing workers to bring value in ways that computers never can, he says.

These forces, Pink said in an email to me, are likely to intensify during the current downturn.

“When consumers are strapped for cash and credit, they’re unlikely to open their wallets for modest, incremental advances in goods and services. They’ll do that only for huge, bold, conceptual leaps. As a result, for both individuals and organizations, right-brain thinking might be even more important, not less important, in a downturn,” Pink wrote via email.

(more…)

Why NYC? And What The Hay is a Creative Unconference?

Monday, May 17th, 2010

By Elfe Cimicata (52 NYC)

New York City. The fresh smell of the subway on a hot day, the access to bland bodega coffee and New Jersey just a short hour away. Why did I move from Portland again? Although I miss the smell of fresh air, access to the best coffee culture nationally and snowboarding just a short hour away, the large overwhelming Italian family called (or pressured depending on how you look at it). What better way to reconcile my love of Portland then to open a branch of 52 Limited here in Manhattan? So here we are in a city that never sleeps, as experienced for the first time last Saturday with my friend Gina. I’m no spring chicken anymore. Regardless, I am very excited to be part of the 52 team once again and to be working with a close friend and now colleague, Ami Werner.

We have hit the ground running developing relationships with high-level talent, as well as clients, and are overwhelmed by the amount of events the city provides. Last week, among numerous other events for Creative Week, Brooks and I spent 2 days at the Creative Unconference sponsored by the One Club and Google. The format is simple: the participants create the agenda and ask for others in the conference to engage in their topic of discussion. You write down a topic old-school style on a piece of construction paper with a large (scented!) marker, pose these to the group, break and then venture to the group topic where you would like to contribute your time and energy. You can even switch between presentation discussions. Luckily, Brooks and I could tag team.

(more…)

Flash jobs hot in Portland

Monday, December 18th, 2006

The world of Flash design and development has come full circle in the last 1-2 years in Portland. Flash was hot during the dot com boom as it seemed every web design company had to show off their ability by including long Flash intros to their websites. Quickly bored and un-impressed, people just defaulted to the skip intro button. Then something happened. Companies began thinking strategically about their sites rather than just using them as promo pieces. Soon they began to incorporate Flash into the sites to improve and enhance features and navigation. The use of gratuitous Flash slowly went away. This  Core Thinking has spurned a huge need for Flash designers and developers in Portland. Talented Flash designers and developers have felt the crunch and freelance rates have increased. Full-time Portland flash jobs have gone unfilled as local flash designers have more flexibility and bargaining power as independent contractors. But often times these are cycles, and while up now things could change in the years ahead.

52 speaks to Integrated Media students

Tuesday, October 10th, 2006

52 Limited managing partner, Steve Potestio, spoke to Mt. Hood Community College’s class of integrated media students. The class was comprised of students in graphic design, interactive media, television production, radio broadcasting and photography.

Steve spoke of the current state of the employment market within Portland creative services and gave advice for those seeking employment in the field. Insight was also provided into working through placement agencies, freelancing and the difference between working for a corporation or working for a creative company, such as a design firm or advertising agency.

Advice on resumes, interviewing, portfolios, and the importance of networking rounded out the discussion.