Archive for the ‘Industry News’ Category

There’s No “I” in Team: Traits of a (Relatively) Argument-Free Working Team

Friday, September 17th, 2010

We’ve all been part of a team at some time in our lives. For some of us it started just after toddlerhood when our folks swore we were the next child prodigy tee-ball player.   I’d say for the large majority of us, it became obvious our parents missed that mark when we plopped down in centerfield to make circles with our mitt in the dirt. But for many of us, their earnestness to involve us as youth in a team setting was a good foundation for working with others later in life. Something that, no matter what field you went onto after tee-ball, you’ve probably had to experience. Unfortunately not all “teams” really function as such.  Below is a short list of qualities that help make for a more cohesive and productive group.

Use Direct and Respectful Communication: Style of communication may differ from person to person, conversation to conversation but building a solid working relationship with your teammates through communication is key.

Set Clear Expectations: This means making sure each party has heard AND UNDERSTOOD the expectations.  Just because the words come out of your mouth, doesn’t mean they made it into the ears, much less the brains of your team.  You just might have to restate your expectations, better yet, put them in written form (multiple times) before you can expect all members of your team to be on the same path.

Come from a Position of Understanding, Not of Being Right: For the good of the team, put your own agenda off the table. Being right makes someone else wrong. Work to understand the situation together, see each other’s point, and work together toward a resolution.

Be Flexible: Schedules will slip, expectations will change, time always flies…find ways to work together to deal with change, if you’ve planned properly you’ve probably anticipated the change and can adjust accordingly.

Trust Each Other: This is huge.  As we know, trust is earned, you earn it by setting expectations, meeting expectations and being consistent. Oh and It doesn’t hurt to be kind.

Deal with Tension Directly and Swiftly: Don’t let tension fester, if it happens, address it head on. Trust that if you have a good relationship with your team, you can communicate directly about the tension and work together to move through it.

Have More Fun: “Work is called work, not play.”  Whatever…if you have taken the time to do all of the things listed above, work can and will be fun.

-A note from the ugly PM in the room.

Designspeaks: September 30th OMFGCO… oh yeah.

Tuesday, September 14th, 2010

THE SEVEN STEPS TO MAKING IT “OFFICIAL” (Or, Designspeaks with The Official Manufacturing Company)…Brought to you by 52 ltd. and AIGA

Because, in pure and simple terms, you do not want to miss this one. You’ve come to know Designspeaks for its diversity of speakers, each sharing their own unique perspective. From Byron Ferris to Jelly Helm, Aaron Draplin to Frank Chimero, Modern Dog to Patrick Coyne, Designspeaks has set out to introduce and re-acquaint. To inform and engage. To gather and celebrate the most intriguing thinkers and makers within our region. And if anyone is makin’ it real, it’s the fine gentlemen of OMFGCO… here’s a peek behind the curtain:

We are The Official Manufacturing Company.

We have the necessary documents.

We are thing makers.

We are Mathew Foster, Fritz Mesenbrink, and Jeremy Pelley, although not necessarily in that order.

We are on the same team and have already won the game.

We are out of jail.

We have reviewed our past mistakes and taken notes.

We receive sporadic recognition for our unrecognized genius.

We floss, both literally and metaphorically.

We consider the facts.

After having separately worked for some years for Wieden+Kennedy, Ace Hotel and a handful of other fantastic places, we now know exactly what we’re doing. More or less.

In October of 2010 we are opening a bar for sporting enthusiasts with our friends Jack Barron (co-owner of Ace Hotel) and Nate Tilden (of Clyde Common) and we are calling it Spirit of 77.

Who knows what we will do after that. (We do.)

Join the fellas of OMFGCO, together with 52ltd and AIGA:

When: Thursday, September 30. 7:00-10:00 p.m.

Where: Cleaners at the Ace Hotel 403 SW 10th Avenue (and Stark Street) Portland, Oregon 97205

How much: Don’t let the absurdly low price of admission hold you back. The beer and wine is free.

AIGA Members $15

Non-Members $25

Students $10

A selection of light nibbles, beer, wine and non-alcoholic beverages will be provided. ID required for beer and wine. As if that isn’t enough, we’ll be giving you stuff. Want to know more? Come on out! Besides, unless you’re generally foul-tempered or deathly afraid of handsome crowds, you will certainly not be disappointed.

Planning to Attend? Please RSVP via email to ashley@52ltd.com and include your full name and whether you are an AIGA member. Payment will be accepted at the event. We will make every attempt to accommodate walk-ins. Reservations will close on Wednesday, Sept. 29.

ONLINE REGISTRATION WILL NOT BE AVAILABLE FOR THIS EVENT. We will accept cash and checks at the door. Unfortunately, we will not accept credit cards for this event. For the AIGA member discount, you will need to bring your AIGA membership card.

About 52 Limited

52 weeks a year, 52 Limited is busy connecting our stable of freelancers with assignments in Portland, up and down the West coast, and now in, New York. We offer freelance and fulltime talent and can also pull together customized project teams to fulfill the needs of our agency and brand clients alike.  As far as talent goes, 52 is located neatly at the intersection of left brain and right brain, representing both creatives and the more cerebral thinkers of the creative industry. Contact us at www.52ltd.com.

About Designspeaks

Showcasing the most intriguing design voices in the Pacific Northwest, Designspeaks was developed to inform, engage, and inspire. The small-talks quarterly series delivers an intimate venue intended to connect to others, to see what they are doing and how they’re doing it. Some speakers will be household names and others will have managed to maintain a lower profile. Either way, all will challenge you to think a bit differently about design and its impact on this region.

Simon Mainwaring’s Take on Advertising Ideas, Newly Bound

Tuesday, September 7th, 2010

The Creative Process Illustrated: How Advertising Ideas are Born is a compilation of ideas from many advertising heavy hitters on their creative process, where their ideas come from, and what inspires them.  Simon Mainwaring a former W+K creative brainiac weighs in inside the covers about his processes, as well as on Fast Company about the book itself.  Below is a quick look at his article.  This book seems like something that should live on the coffee table of every agency!!

If there’s one quality that defines Deborah Morrison, Phd and W. Glenn Griffin, Phd, it’s a passion for creativity. It’s a passion for ideas, how they are generated and how to put them in the service of marketing. So much so they asked a bunch of us to try and explain how we come up with ideas to help our clients. The result is a wonderful book that celebrates the diversity of approaches to the business of thinking.

The Creative Process Illustrated is full of hard won lessons and insights from ad vets (greats like David Kennedy, Glen Cole, and Hal Curtis) who have created some of the most memorable advertising campaigns. Plus at their site, Pure Process, you can see connect with leading psychologist Mihaly Csikszentmihalyi, ad star and the author of Fascinate, Sally Hogshead, Seth Godin (as if he needs an introduction), and Russell Davies, one of the smartest and most entertaining planners around, plus many others.

Read the article in entirety at: Fastmoney.com

Simon Mainwaring is a branding consultant, advertising creative director, blogger, and speaker. A former Nike creative at Wieden & Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy, he now consults for brands and creative companies that are re-inventing their industries and enabling positive change. Follow him at SimonMainwaring.com or on Twitter @SimonMainwaring.

I’d Like to Ask the Audience, Regis

Thursday, August 19th, 2010

I’m reading this article on Wednesday at around 4:30p. Between the nearing end of the day haze and the sugar induced brain goo brought on by 4 mini candy bars, I’m not sure if my brain is firing on all cylinders… so I figure, heed the article’s advice.

It’s a pretty quick read so I buzzed (literally after that much sugar) through it.  After reading Dan 3.0′s description I set back in my chair and said, out loud which made everyone’s head swivel, “huh.”

What a brilliant thought.  Ask the people!  Not a new idea for sure…  today IS the 90th anniversary of women’s right to vote, you know.  I think the novelty of the idea is in how the feedback is used.  In the below companies, it seems to be used directly… not really edited or diffused, or at least minimally so.

Then I start thinking about the what-if’s.  What if 52 incorporated some form of this?  Like, um, events.  We ask folks what they want to see, or learn about, or who they want to hear from.  Then…. we do it!  Again I say, “huh.”  OR… and this is kooky so bear with me… but what if a “gig” is posted.  Say a client needs a poster with xxxxxx copy on it, and xxxxxxx graphics incorporated, to be used for xxxxxx application, and whatever else we know.  Then  if you want to work on it, you do, then upload your work directly to that client’s ‘profile’ for them to review. Then, in the end, if the client uses your art, you get the “prize.”  In this case probably money.

Ok, I’m sure there are major flaws in this 35 second idea but really though, sometimes it’s tough to get started in a field, or a new city once you’ve moved, or even if you wanted to change careers.  Something like this could provide a break-in chance.

“Huh.”  These are just my sugar flooded braincells banging together.  Here’s the article originally posted on Spring Wise.  Thoughts?

Five Businesses That Look to the Crowds for Content

by Stefan Grimm and Jim Stewart

Tapping the crowd for creative input can provide a double-sided benefit for businesses: first, it unleashes a huge resource of ideas, often at little or no cost. Second, it’s a powerful marketing tool, providing information about who potential customers are, and about what they like. Here are five recently spotted enterprises that make use of content from the crowd:

1. NAMING FORCE — Naming Force crowdsources name ideas for businesses, websites, and products. Clients sign up for a package of suggestions and provide a brief description of what they want named. The incentive for the community of namers is a cash prize of USD 100-500, paid by the client to the person whose idea is chosen. If the client doesn’t like any of the suggestions, they’re refunded the prize money. (Related: Name This.) (more…)

Like a Concert But With Sketchbooks. Sounds Quiet, But Really Cool.

Wednesday, August 18th, 2010

Unfortunately 52 isn’t involved in this at all.  And unfortunately the tour doesn’t stop in THIS Portland.  But anyone can submit  and I know of a bunch of folks that should!!  Plus, I have a sneaking suspicion that 52 NYC will represent when the tour makes a stop in Brooklyn.

Many of you may have already heard about this, if you haven’t here’s the deal:

Thousands of sketchbooks will be exhibited at galleries and museums as they make their way on tour across the country.

After the tour, all sketchbooks will enter into the permanent collection of The Brooklyn Art Library, where they will be barcoded and available for the public to view.

Anyone – from anywhere in the world – can be a part of the project.

To get more information or to enter (do it… I would if I were extremely talented like you) go here: SketchbookProject

“How Do I Put this Gently? THAT’S THE WORST IDEA I’VE EVER HEARD!”

Monday, August 16th, 2010

It’s hot.  For some reason, when it’s hot the “writer” section of my brain goes on hiatus.  But, while feeding a different section of my cabeza I stumbled onto this article after Googling “Creative Inspiration”.  Though it’s not exactly what I was looking for, it was something I felt should be shared. I read the original article on “A List Apart” a site for web designers/developers.

No One Nos: Learning to Say No to Bad Ideas written by Whitney Hess

No. One word, a complete sentence. We all learned to say it around our first birthday, so why do we have such a hard time saying it now when it comes to our work?

Guilt. Fear. Pressure. Doubt. As we grow up, we begin to learn that not doing what others expect of us can lead to all sorts of negative consequences. It becomes easier to concede to their demands than to stand up for ourselves and for what is right.

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2010 Creative Resolution: Fail

Thursday, August 5th, 2010

John, a brilliant writer and good friend of 52, contributed this piece in December of 2009.  How do you think these methods have stacked up so far in 2010?

I thought up a wish around Christmas 2008. (You remember, this was when the economy fell into a well, only to crawl out in an algae-soaked stupor around mid-year.) By the end of 2009 I got some of the stuff I hoped for: Cool projects. Money. And I made some great new relationships with passionate professionals. I was lucky. But some things never came. That’s the era we’re in.

IMHO, 2010 isn’t going to be the year of getting back to the big getting that we sometimes enjoy. (My stimulus package is pretty much BOGO at the supermarket.) Sure, Obama’s president. I have hope. But the economy remains iffy. Building brands will be fun but no less exacting than 2009—given lean budgets, challenged clients and the speed of change. But you’ve got a great secret weapon. It’s called: an idea.

If I, you—we—do nothing this year but die for our ideas or the ideas our brand teams come up with, you’ll make it to 2011. People will admire you. Will want to work with you. And if you play it right, they’ll pay you well. What’s truly thrilling is how powerful ideas can be now. As in: effective, gorgeous, persuasive, cash-generating, transforming, life-building, whatever.
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Portland on the DL Could We Use a Little Bling Bling?

Monday, July 26th, 2010

Unpretentious, relaxed, quirky, and fiercely independent, Portland’s creative community is very much on the down low in terms of nationwide visibility. Even though our agencies consistently garner national awards, and our boutique agencies produce some of the most original advertising, marketing, and creative material anywhere. But people are beginning to take notice that Portland is truly a dynamic creative hub.

Young creatives fresh out of college and art schools flock here. Talented people with established names and businesses in larger markets are moving to Portland for quality of life reasons a smaller city with outstanding arts and culture, diverse and urban with great planning, respectful of the environment, and with some of the best food, wine, and beer in the country. In a word, Portland exemplifies livability. Often they’re also bringing their high paying clients with them who positively impact our economy.

Major companies already recognize the city’s wealth of creative talent. Nike is a homegrown powerhouse that has forged a long-term advertising partnership with Wieden and Kennedy. Adidas has their North American headquarters here. This competitive atmosphere also helped raise the profile of local companies such as Columbia Sportswear. Now a new wave of companies is drawn to Portland for its talented creatives and energized setting. Nautilus, Keen Footwear, And Icebreaker all come to mind.

We’re seeing this exciting new wave of talented people in our own practice. At 52 Limited, we’re working with creative and inventive people from many places and backgrounds: art directors from New York, designers from Minnesota, copywriters from San Francisco, fashion designers from Los Angeles to name a few. As a creative resource company, we’re able to match highly talented individuals with our best businesses. We work diligently to ensure success at all levels. Our growing creative base has made this an easier task. Success breeds success. The more outstanding our industry becomes, the more Portland shines as a creative center. (more…)

Company culture. What does that even mean?

Tuesday, July 13th, 2010

Statistically only about 10% of folks can be quoted as being happy with their job.  Yikes!  That leaves another 90% that would really rather work somewhere else.  What’s up with that, you ask?  And don’t jump to conclusions, for the most part, it’s not salary related.  Gasp!

Well, if the desire isn’t more money, what else is there?   A couple of things actually, all relating to (you guessed it) company culture. So listen up ye managers of unhappy, grumpy folk.  If you’re running a company and continue to see new, strange, and often terrified faces everyday… you, sir, may have a revolving door on your hands.  Here are a couple of things you could work on to improve your internal company culture and cease the flapping of the exit door.

Probably one of the biggest complaints people make about their job is:  MY BOSS IS A DOPE.  (Well, maybe the language has been sweetened a bit, but you get the gist.)   If you are, or you have a boss that is: never in the office, does not respect you, acts holier than thou, and operates under the slogan “do what I say, not as I do” (Think: gone Monday thru Thursday shooting for birdie, and in on Friday until noon to check for full time cards) this is the problem.  And no, not all bosses suck.  But it can cause huge respect issues, in turn impacting productivity and efficiency.

A boss who’s attempting to foster positive company culture should encourage employees to share their thoughts freely.  This “good ideas can come from anyone” attitude creates an open-door, motivating, and collaborative atmosphere.  This equals happy people that won’t jump ship on a whim.  Hell, they may even come up with the next big idea!

Another fatal company flaw that often times spurs employee exodus is: THERE’S NO ROOM FOR ADVANCEMENT.  Granted, some small companies can’t keep promoting its 6 employees, otherwise it would end up with 6 directors of something and 0 doers of anything.  So, obviously this “advancement” doesn’t always have to equal “job promotion.”  It could mean educational opportunities or even growth within a position, like added responsibilities. If people stay engaged and interested in their work, the more likely they are to be… well… engaged and interested in the advancement of the company as a whole.  Phew… good point. (more…)

We Won’t Do it, And Here’s Why

Monday, June 21st, 2010

More on the “Unemployed Need Not Apply” Mess.

By Sara Davey-Schmidt, senior account manager 52 PDX

In an employment economy where there is a disproportionate amount of talent to opportunities available, a trend of vetting candidates by reasons-not-to-hire, rather than reasons-to-hire, starts to become the method for qualifying the shit-tons of resumes that come pouring in at every mention of possible work.  It’s a tempting approach!  That behemoth pile dwindles a lot faster when you can disqualify resumes as soon as you see an end-date on their last position.

Even though the status of “unemployed” doesn’t fall under any law enforced by the Equal Employment Opportunity Commission, the same logic for anti-discrimination should apply. To avoid any perception of discrimination, effective Senior Recruiters tend to develop a habit of thinking less about what they shouldn’t be asking and more about discovering the relevant qualifications of each candidate.  Thus assessing the candidate’s cultural fit and career motivations. This is the most cogent practice for avoiding dangerous discrimination territory, as well as the most effective practice for revealing the most qualified candidate–how convenient!

How relevant is it that a candidate is unemployed? In the fast-paced world of technology, it might matter. In the ever changing world of compliance, it might matter. For the creative class however, where you can keep skills sharp through trade and pro-bono or pro-rata work, the quality of your work matters. Your attitude matters. Your motivations matter. Your professional goals matter.

Apart from “Unemployed Need Not Apply” being a lousy hiring practice, the greatest damage it really does is to the employment brand. There is a seismic shift in attitudes about and patterns of work in the economy from the early 1950s era of William Whyte’s The Organization Man to today’s worker. It’s acceptable and common to see people shifting employers every 3-7 years, and then there’s the rise of the free agents. In fact, as Daniel Pink reveals in Free Agent Nation, over 25 million Americans are now self-employed, and fewer than one in ten works for a Fortune 500 company.

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