Archive for the ‘Industry News’ Category

Not on Our Watch.

Thursday, June 17th, 2010

By Patricia Beasock, Senior Recruiter 52 PDX

Ugh.  Let’s face it. At one time or another, we have ALL been unemployed. For the general population, if you have had the misfortune of adopting this status, even momentarily, it is normally NOT a result of your own boneheaded action.

As a recruiter, the gal constantly pounding the proverbial pavement to find the best talent around,  the little hairs on the back of my neck stood up recently while reading an article on CNN.com that stated:  “Unemployed candidates will not be considered”. 

According to Lisa Chenofsky Singer, a HR consultant from Millburn, NJ, specializing in media and publishing jobs,  “most executive recruiters won’t consider a candidate unless they have a job, even if they don’t like to admit to it.”

Really? Um…. We’re calling bullshit.

Let’s look at the facts:  The Unemployment rate in Oregon is 10.4%.  That is 3rd highest in the nation and that sucks.  If executive recruiters aren’t looking at that 10.4% at all,  then they are doing a disservice for both of their clientele: their paying client, and their talent who are ready and willing to hit the ground running.

The Client: A large part of the qualified class could be unemployed… if you ignore them, you ignore a potential fit.

The Talent: Unemployment doesn’t designate a lack of qualifications.  In this economic climate, most of the unemployed class were laid off due to recession… through no fault or error of their own.

A good recruiter, a status I would proudly pin on my own girl scout scarf,  is going to vet talent based on an in person meeting, evaluate them as an individual, ask the right questions to get to the answers necessary, all this  in order to present that talent to a prospective client.   THEN (and only then), it should be decided whether or not a talent is a viable fit for the position that is open.

To assume that “you must have been laid off for performance issues” is indeed one of those myths that we should add to Snopes.com.

I agree with Judy Conti: “Making that kind of automatic cut is senseless; you could be missing out on the best person of all,” she said. “There are millions of people who are unemployed through no fault of their own. If an employer feels that the best qualified are the ones already working, they have no appreciation of the crisis we’re in right now.”

Here at 52 LTD, each talent is looked at as an individual. No matter what you do, 52 wants to learn more about you. Not by having you fill out a standard online form, but by actually getting to know you better.

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Doughnut Day, Turkey Lovers Month, Iced Tea Day, and Internet Week

Thursday, June 10th, 2010

There seems to be a day, week, or month for everything.  If you look up Obscure Holidays, you’re Google-ometer will read off the charts.  Thankfully not all of them are completely worthless.

This week in NYC, 52 LTD is attending Internet week.  Internet week is a festival of events celebrating NYC’s thriving internet industry and community.

Check out Internet Week’s Happenings

Located at Metropolitan Pavilion, Internet Week HQ features two main areas: Interactive Playground of 12,000 square feet of exposition space. This space will be both a place for attendees to meet, greet, and get a little work done, as well as hosting arts, technology, media and entertainment exhibitions and social events.

Topics range from Custom Silverlight controls, to a day dedicated to “IAmEffed.”  All this and more.. including parties galore scattered throughout various venues across Manhattan.

The New Helvetica

Thursday, May 27th, 2010

Thanks to Leighann Franson for writing this up!

Over the past year, I’ve heard the same response uttered from new clients across various industries, “We want the voice to be real, honest, succinct. No Bullshit.” Of course, this always leads to the conclusion that, in the past, copywriters have been asked to be deliberately deceitful, overly ostentatious, and painfully longwinded. Whatever your assumption, this growing response begs the question—could this be the beginning of a new trend?

Of course, this burgeoning tonal style is an attempt to capture the next generation of consumers. Call them Gen Y or Gen Next, these digital natives grew up online. On top of their keen perception and fleeting attention span, they know how to move fast and process things quickly. They’ve developed a massive BS detector that enables them to sift through the glutton of marketing messages that screams at them from every medium. So if we want them to hear our message over the din of puns, cheeky clichés, and cumbersome adjectives, we’ve got to make it real. Drop the superfluous language or, like a blood hound, they’ll sniff out our crappy metaphors before we’ve even finished writing the sentence.

As a writer, I find this candid approach quite refreshing. I get it. In fact, I welcome it. It requires me to strip the language down to the bare essentials. Be less formal and more conversational. With even shorter fragments. And quicker wit. It requires creativity and math skills in order to fit five major copy points into a 135-character space or ten seconds of air time.

My husband, a freelance graphic designer, describes this trend well. He said, “this simple, uncomplicated approach is the Helvetica for copywriting. It’s so neutral and unobtrusive that it’s a style unto itself.” Perhaps he’s right. This is the new Helvetica for a generation of kids who are smarter, quicker, and faster. It’s a trendy BS filter for an era that demands transparency and truth. Of course, trends come and go. I wonder how long this one will stick around.

“A Whole New Mind” and Daniel Pink deliver optimism

Monday, May 24th, 2010

By Shelly Strom and Daniel Pink

We already know cities such as Seattle and Portland boast a treasure trove of creatives. We’re still learning, however, about the ways in which creatives are, and will continue to be, economic drivers.

Daniel H. Pink, who served from 1995 to 1997 as chief speechwriter for Vice President Al Gore, sheds light on this subject in his best-selling book “A Whole New Mind: Why Right-Brainers Will Rule the Future.”

A Whole New Mind” synthesizes big picture trends to explain how a new epoch of our post-industrial society is rising and how right-brain types are the sort of entrepreneurs and workers who will succeed.

Pink suggests that we are evolving away from the Information Age, during which the left-brain dominant knowledge worker reined supreme and are moving into the Conceptual Age, a stage where creatives and other types of right-brain people take center stage.

The main characters in the Conceptual Age, Pink says, “are the creator and the empathizer, whose distinctive ability is mastery of R-Directed [right-brain] Thinking.”

We at 52 Ltd. enthusiastically recommend “A Whole New Mind,” which is a quick, uplifting read.

It brings clarity at a time during which the global situation seems increasingly complicated.

It tells us that we in the creative community are doing is the right thing-cultivation of creative types over the long-term will make us economically healthier.

Pink points to downward pressures on U.S. jobs, forces that he labels Abundance, Asia, and Automation.

Abundance, he says, has satisfied the material desires of many in the developed world. In turn, significance of beauty and emotion are heightened, as is desire for meaning.

Asia, Pink says, is fulfilling demand for white-collar left-brain knowledge workers, not to mention reduced labor costs. The dynamic is forcing knowledge workers in advanced parts of the world to “master abilities that can’t be shipped overseas,” he says.

Automation is impacting today’s desk workers the way it did for yesterday’s factory workers, thereby forcing workers to bring value in ways that computers never can, he says.

These forces, Pink said in an email to me, are likely to intensify during the current downturn.

“When consumers are strapped for cash and credit, they’re unlikely to open their wallets for modest, incremental advances in goods and services. They’ll do that only for huge, bold, conceptual leaps. As a result, for both individuals and organizations, right-brain thinking might be even more important, not less important, in a downturn,” Pink wrote via email.

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3,000 Miles Away: But Not That Far Apart

Monday, May 3rd, 2010

52 LTD. Now in PDX and NYC. And newly designed at 52LTD.com.

For years, 52 LTD has helped fill the creative resourcing needs of ad agencies, design firms and other creative companies around the Portland area, as well as help Portland freelancers become working freelancers. But now, 52 is taking our bag of resourcing tricks to a bigger stage – one of the biggest stages around with the opening of an office in New York City. With the addition of this NYC office, we can truly say that our creative services reach from coast to coast.

And we couldn’t open a new office with an old website, so we have completely redesigned the look and updated the content at 52LTD.com. So come check it out and see what we’re up to, the latest creative openings from PDX to NYC, and everything you’d want to know about our brand new office.

Contact Sara or Patricia at 503 517-0052 to check some creative projects off your list.

Or visit us at www.52ltd.com.

Portland. STILL a destination for Creatives

Sunday, March 7th, 2010

Judging by the number of calls 52 Limited receives each week from folks all over the country Portland continues to be strong on the creative class’ radar.

Portland graphic designers should take note. People from Los Angeles, Chicago, New York and other major markets are looking to move here in droves and they will aggressively be seeking work. And due to the level of hustle needed to get ahead in these markets, these folks don’t always take no for an answer. Some will find Portland’s pace of life and commerce frustrating, others will assimilate and do quite well.

This migration is welcome and will continue to make Portland a focal point for creative thinking. One question is whether Portland, and Portland’s employment market, is ready for this influx? Are there enough jobs? Without the large corporate base other cities enjoy, Portland has fewer large marketing departments to hire staffs of designers. Portland though has always been a small design firm town so that trend should continue as many transplants open their own practice.

What drives people here? The same things that make this a livable place. Recreation opportunities. Parks. Urban Planning. Sustainability focus. Take a look at the industries here and there is commonality. Sports apparel, footwear, recreation and equipment. This synergy will continue to build upon itself with companies like Keen Footwear following the migration. Let’s hope this continues and job growth remains strong.

“Youth Magnet” cities hit mid-life crisis

Tuesday, May 26th, 2009

As reported in the Wall Street Journal, the so-called “youth magnet” cities have hit a mid-life crisis. Portland and Austin continue to attract the young and hip, but increasingly, folks are landing on the doorstep with no job and little prospects. But, they keep coming, and mostly they keep staying.

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Creative Staffing trends

Friday, April 3rd, 2009

Creative staffing will remain an emerging trend throughout the year. As companies pared workforces at the end of 2008 and the beginning of 2009, things are now moving in the positive direction. As the work continues to flow, the need for talent begins to increase. Firms are now finding themselves short of staff and short on resources. 52 has seen a marked increase in hiring activity in the last couple of months. Creative staffing and staffing in a creative manner, will continue trending upward.

Job search advice for 2009

Monday, January 19th, 2009

In light of the troubling economic climate and tightening job market, what is the one thing that job-seekers must do in order to be successful in landing a good job in 2009?

Exhaust All Options

Tell everyone you know about the type of position you are looking for, network online and at industry events, go on informational interviews, work with a recruiting firm, take on temporary assignments, and be flexible when meeting with prospective employers.

When developing your cover letter and resume, quantify the value of your contributions to previous employers, including how you helped cut costs, reduce inefficiencies or improve profitability. There are opportunities available, but job seekers will have to work harder to find them and cannot afford to leave even one stone unturned.
- DeLynn Senna, executive director of North American permanent placement services, Robert Half International

Network With Smarts

Candidates must be building and strengthening their network – ideally before it’s needed. Find networking events to go find other like-minded individuals and connectors. Build your online presence through your social networks and be an active participant in the community. And remember to give more than take – share your knowledge, help others be better, and invest time in building strong, long-lasting relationships. These are the relationships that could turn into future job leads.
- Lindsay Olson, partner, Paradigm Staffing

Flexibility Is Key

Stay open to opportunities in new or related industries, companies of a different size, or in a different location; and be aware that with the advent of technology, a new location just may be your home office.

Be flexible. You may or may not have to travel a bit more, take a different title, or give up some of the perks you’ve had in the past to assume your new role. All things being equal, if you’re flexible around these topics you’re chances of getting hired increase considerably.
- Cheryl Ferguson, recruiter, The Recruiter’s Studio

Diversify and Listen

My advice is two-fold: Be ready to diversify the ways in which you communicate your experiences AND listen well.

First, make a laundry list, just for yourself, of all the projects, contributions, ideas, etc., from your last three positions. This is what’s not on your resume. It jogs your memory about how you have differentiated yourself. You’ll recall and distill examples of your success, and you’ll be ready for more questions.

Second, listen closely to what the recruiter and/or hiring manager is asking you. They are looking for something very particular, whether the opportunity is leadership or entry-level. Walking someone through your resume or citing examples that they’re not seeking could hinder your ability to seem specific to their job. You want to be very clear about your transferable skills and your willingness to adapt to their environment.
- Ross Pasquale, recruiting/sourcing consultant, Monday Ventures

Tailor Your Resume

The most important thing that job seekers must do in 2009 to be successful is to diversify the content of their resumes based on the roles that they are applying for. For example, a job seeker may have worked in the past as a Java engineer, and also obtained project management along the way. However, a resume that is oriented strongly toward being a Java engineer has only a slight chance of being considered for a project-manager position.

For job seekers to increase their chances at success, they should shape their resumes to reflect relevant matching skills with the job posting(s) they are applying to. By doing so, a recruiter and/or hiring manager will more easily understand how a job seeker’s past experiences apply to the posted role. This method increases the chance of being considered a strong candidate, receiving an interview, and, ultimately, a new position. 
- Joanna Samuels, senior account manager, GravityPeople

52 grows team

Monday, August 11th, 2008

52 is excited to announce the addition of two new members to our team, Claire Sullivan and Heather Jones.

Claire Sullivan joined 52 Ltd. as a talent manager after three years in recruiting for IT staffing company ATSI Group. Claire previously worked in the non-profit sector, including a stint directing fund raising strategy as Prospect Research Manager at Lewis & Clark College.

In Portland six years, Claire considers the Northwest “home.” However, this native Mississippian still has an accent and a love of Southern food.
When not schmoozing and recruiting, Claire loves riding her bike around town, writing bad poetry, reading books at places such as Opposable Thumb and Powell’s, scouting weekend brunch spots for the one with the shortest line, taking her dogs to Willamette Park and going out for theater and music.

She says she chooses to work with 52 Ltd. because it has a stellar reputation and affords her the opportunity to mingle with creatives. Oh, and also because she couldn’t turn down a job at an office that is home to a large stuffed unicorn.

Heather Jones joined 52 Ltd. as talent manager after a stint at Opus Creative, where she was project manager and resource manager.

Previous occupational incarnations enabled Heather to sharpen her juggling skills (literally) and to master the fundamentals of the printing industry.

In her capacity at 52 Ltd., Heather is drawing on her extensive experience in the service industry. “I’m excited to be part of the momentum that has been building in Portland’s creative sector. I love helping great people connect with great companies,” she says.

Work stuff covered, the most important thing to know about Heather is that she is a dancing machine. Heather claims to be a forever friend to anyone who ever indicates even the slightest interest in any kind of dance. Salsa, swing, hip hop—all styles are welcomed by Heather.