Comments for 52LTD Blog http://www.52ltd.com/blog Just another WordPress weblog Mon, 18 Jul 2011 17:16:03 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Spell Check Can’t Save You by admin http://www.52ltd.com/blog/2011/07/14/spelling/comment-page-1/#comment-369 admin Mon, 18 Jul 2011 17:16:03 +0000 http://www.52ltd.com/blog/?p=933#comment-369 There is definitely a huge benefit to hiring a good copywriter. There is definitely a huge benefit to hiring a good copywriter.

]]> Comment on Spell Check Can’t Save You by Mike http://www.52ltd.com/blog/2011/07/14/spelling/comment-page-1/#comment-361 Mike Fri, 15 Jul 2011 22:07:44 +0000 http://www.52ltd.com/blog/?p=933#comment-361 With the cost of poor spelling now quantified, imagine the opportunity cost of poor writing! With the cost of poor spelling now quantified, imagine the opportunity cost of poor writing!

]]> Comment on Is Any Job Better Than No Job? by Jessica http://www.52ltd.com/blog/2011/04/26/is-any-job-better-than-no-job/comment-page-1/#comment-265 Jessica Tue, 03 May 2011 01:53:51 +0000 http://www.52ltd.com/blog/?p=740#comment-265 Thank you for this post. I work in Staffing (non-creative) and I'm increasingly frustrated with my customer's expectation that I should be able to find them candidates who can do everything plus juggle fire for very low pay. I find the perspective of many employers insulting to my candidates and to me. Usually, a frank conversation with my employer will get them to review their rates, but I dislike being in the position to even have to have that discussion. Thank you for this post. I work in Staffing (non-creative) and I’m increasingly frustrated with my customer’s expectation that I should be able to find them candidates who can do everything plus juggle fire for very low pay. I find the perspective of many employers insulting to my candidates and to me. Usually, a frank conversation with my employer will get them to review their rates, but I dislike being in the position to even have to have that discussion.

]]> Comment on Is Any Job Better Than No Job? by Sara http://www.52ltd.com/blog/2011/04/26/is-any-job-better-than-no-job/comment-page-1/#comment-260 Sara Thu, 28 Apr 2011 19:26:58 +0000 http://www.52ltd.com/blog/?p=740#comment-260 Oh Heidi, it is so unfortunate that some employers have a short-term memory. Just a few years ago, the market was in a very different position in the employment economic cycle, and we're heading back into the upswing. And that's what I press home to our clients around this type of thinking--it's a *cycle*; it won't always be like this (whether it's so tough you're throwing money to get warm bodies in seats or so soft that you get to draw an interview process out over two months). I give them this example: "Okay, so say let's say you're right. Say that Joe Bloggs who has been out of work for six months 'happily' accepts your position at a salary 30% less than the market really bears. Great. He's here; he's working; you're getting exceptional value. You are super-stoked about this great hire you made at bargain basement prices. "Now, the market starts to turn. All the networking, informational interviews and facebook posts about Joe's job search start to come to fruition. He's a loyal, dedicated employee (as his references testified), but he can't help the phone ringing or getting an InMail from LinkedIn. "When the salaries for equally-challenging and engaging jobs come through in the market range, how likely is it that Joe won't at least entertain hearing about it? As any recruiter will tell you, it's a slippery slope from there, and Joe lands a great job with good compensation. He gives his two-week notice, and you begin your search to replace him. "The employment market has now shifted to be favorable to the employee. You keep losing candidates because you're not moving at lightening speed, and you risk not only having to come up with the money to pay for the right talent, but with the fierce competition, you will likely risk a bad hire." The freelance market feels the volatility of the demand/supply--it's the nature of the freelance game. And when times are good, freelancers can bump their rates from project-to-project, if they like--and they should. For fulltime employees, though, our message to clients is to be consistent. They will appreciate that you paid a fair market salary when the perception is "you didn't have to," and you mitigate the risk of them jumping ship. Oh Heidi, it is so unfortunate that some employers have a short-term memory. Just a few years ago, the market was in a very different position in the employment economic cycle, and we’re heading back into the upswing. And that’s what I press home to our clients around this type of thinking–it’s a *cycle*; it won’t always be like this (whether it’s so tough you’re throwing money to get warm bodies in seats or so soft that you get to draw an interview process out over two months).

I give them this example:
“Okay, so say let’s say you’re right. Say that Joe Bloggs who has been out of work for six months ‘happily’ accepts your position at a salary 30% less than the market really bears. Great. He’s here; he’s working; you’re getting exceptional value. You are super-stoked about this great hire you made at bargain basement prices.

“Now, the market starts to turn. All the networking, informational interviews and facebook posts about Joe’s job search start to come to fruition. He’s a loyal, dedicated employee (as his references testified), but he can’t help the phone ringing or getting an InMail from LinkedIn.

“When the salaries for equally-challenging and engaging jobs come through in the market range, how likely is it that Joe won’t at least entertain hearing about it? As any recruiter will tell you, it’s a slippery slope from there, and Joe lands a great job with good compensation. He gives his two-week notice, and you begin your search to replace him.

“The employment market has now shifted to be favorable to the employee. You keep losing candidates because you’re not moving at lightening speed, and you risk not only having to come up with the money to pay for the right talent, but with the fierce competition, you will likely risk a bad hire.”

The freelance market feels the volatility of the demand/supply–it’s the nature of the freelance game. And when times are good, freelancers can bump their rates from project-to-project, if they like–and they should. For fulltime employees, though, our message to clients is to be consistent. They will appreciate that you paid a fair market salary when the perception is “you didn’t have to,” and you mitigate the risk of them jumping ship.

]]> Comment on Is Any Job Better Than No Job? by heidi http://www.52ltd.com/blog/2011/04/26/is-any-job-better-than-no-job/comment-page-1/#comment-257 heidi Wed, 27 Apr 2011 00:03:01 +0000 http://www.52ltd.com/blog/?p=740#comment-257 This is so true - i was laid off in late summer and recently offered a job at a great company, but first they wanted me to work on a 30 day trial. I was a little bit leery, but since we had discussed salary expectations so openly i trusted them to meet me in the middle. However, after i worked 30 days and they raved about me and asked me to join their team - they offered 15k less than we had discussed. They claimed they couldn't afford to pay anymore. It was most unfortunate that i had to work 30 days before they could tell me they couldn't afford me. I felt swindled! I think they really believe it's an "employers market" and they could do what they wanted. This is so true – i was laid off in late summer and recently offered a job at a great company, but first they wanted me to work on a 30 day trial. I was a little bit leery, but since we had discussed salary expectations so openly i trusted them to meet me in the middle. However, after i worked 30 days and they raved about me and asked me to join their team – they offered 15k less than we had discussed. They claimed they couldn’t afford to pay anymore.

It was most unfortunate that i had to work 30 days before they could tell me they couldn’t afford me. I felt swindled! I think they really believe it’s an “employers market” and they could do what they wanted.

]]> Comment on Putting the F-U-N Back in S-E-O by Rachel Heath http://www.52ltd.com/blog/2010/11/04/putting-the-f-u-n-back-in-s-e-o/comment-page-1/#comment-189 Rachel Heath Fri, 05 Nov 2010 13:03:00 +0000 http://www.52ltd.com/blog/?p=689#comment-189 Wow, I can relate to this one. SEO might be my bread-and-butter, but who wants to eat that all the time? This is a great reminder to keep have fun with it. Thanks, great article, Andy! Wow, I can relate to this one. SEO might be my bread-and-butter, but who wants to eat that all the time? This is a great reminder to keep have fun with it. Thanks, great article, Andy!

]]> Comment on Client vs. Designer: The Missing Feline Poster by Lynda http://www.52ltd.com/blog/2010/06/25/client-vs-designer-the-missing-feline-poster/comment-page-1/#comment-163 Lynda Sun, 17 Oct 2010 05:51:49 +0000 http://www.52ltd.com/blog/?p=288#comment-163 ahhhh epic. ahhhh epic.

]]> Comment on The Secret Formula for 100% Perfect Writing. Guaranteed! by Jeff http://www.52ltd.com/blog/2010/09/21/the-secret-formula-for-100-perfect-writing-guaranteed/comment-page-1/#comment-160 Jeff Fri, 15 Oct 2010 15:15:12 +0000 http://www.52ltd.com/blog/?p=627#comment-160 It seems like years of research and number crunching have really made an impact on how commercials are produced. Thanks for the post. It seems like years of research and number crunching have really made an impact on how commercials are produced. Thanks for the post.

]]> Comment on Company culture. What does that even mean? by Heather Bansemer http://www.52ltd.com/blog/2010/07/13/company-culture-what-does-that-even-mean/comment-page-1/#comment-42 Heather Bansemer Wed, 14 Jul 2010 02:42:31 +0000 http://www.52ltd.com/blog/?p=358#comment-42 Word to all our mothers! Although this is basic business 101, most employees, small business owners especially, lose sight of this, and then stare open-mouthed at an employee turning in a letter of resignation. Shocking? No. Will more blog posts like this make a difference over time? I sure pray that it does. Word to all our mothers!

Although this is basic business 101, most employees, small business owners especially, lose sight of this, and then stare open-mouthed at an employee turning in a letter of resignation. Shocking? No. Will more blog posts like this make a difference over time? I sure pray that it does.

]]> Comment on Client vs. Designer: The Missing Feline Poster by Lincoln Barbour http://www.52ltd.com/blog/2010/06/25/client-vs-designer-the-missing-feline-poster/comment-page-1/#comment-29 Lincoln Barbour Sat, 26 Jun 2010 03:59:00 +0000 http://www.52ltd.com/blog/?p=288#comment-29 This totally made my day. My favorite by far was the first poster, "It’s a design thing. The cat is lost in the negative space." Awesome. This totally made my day. My favorite by far was the first poster, “It’s a design thing. The cat is lost in the negative space.”

Awesome.

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