What Matters Most at Work

August 23rd, 2011

CC Lululemon AthleticaWhen it comes to what we want in our jobs, there are a few things we can all agree on. We want to like the people we work with, we want to feel good about the work being done, and most importantly, we want a good work/life balance. In Portland we are lucky that those ideals are commonly held and a big part of why people are here.

Outside Magazine compiled a great list of companies that ‘get it’. “Just when we need it most, along comes a wave of enlightened companies that believe success starts with smiling employees. Which means lunchtime bike rides, flexible hours, and bringing the dog to the office can now be part of your job description. Presenting Outside‘s 50 Best Places to Work.”

What is it about your job that makes you happy to get up and go to work every day?

It’s All About Who You Know

August 5th, 2011

networking can be easy

I know you have heard it a million times: network, network, network! I also know that the thought of ‘networking’ makes most people’s skin crawl. You hear that word and picture attending an ‘industry event’ and schmoozing your way around a room with a name tag and fake smile pasted on, schlepping business cards and shaking hands… ICK. Well, I have good news for you, it does not have to be that way AT ALL.

It is no big secret the best way to land a sweet gig is through a personal connection or referral. That is why 52ltd works the way we do. We sit down and get to know every person we match with a job and do the same with clients before sending anyone over.  If you are looking for your next opportunity, start chatting up friends and old co-workers, people you met at that bb-q last weekend, and your friend’s roommate that has a million friends. Invite them to get coffee or meet up for happy hour. Start a conversation on your way out to float the river, or while you are out on a hike. Ask them questions about what they do, talk about what you would love to do and what you are good at. Just plant the seed so they are aware you are available and looking. Be nice. Be positive. Don’t be a salesman. You are just being friendly and hanging out, getting on their radar.

The Harvard Business Review talks about how networking is the key to breaking in to the ‘hidden’ job market. It really is common sense, and more painless than you think!

Confessions of a PC user gone Mac

August 3rd, 2011

It was like any other day. I came into work. Got my coffee. Settled into my desk. But when it came time to login and begin working, something had changed. Today would be the day that I would give up my PC and join the rest of the agency in the iWorld. It was a day I had avoided for months. Today I would succumb to the power of Steve Jobs and begin using a MacBook Pro.

Growing up, my first computer experience was with a Mac. The original Apple Macintosh (circa 1984). A little rectangular tan box that allowed me to play a little game called Oregon Trail. All I can seem to remember was every time I’d be about to ford a river or escape a tribe of wild Indians, a fatal error message would appear ending my personal manifest destiny. Now two decades later, that little black bomb is still scorched into my brain.

In the marketing and advertising world in which I work now, the account people always had PC’s and the creative had Macs. It was the whole left-brained vs. right-brained thing I guess. You ascribe to your tribe. But in the last couple of years, that seems to have changed. Now most everyone in the Creative Class, even some on the client-side have migrated to Apple. It was probably the whole iPhone phenomenon that got people hooked. The digital gateway drug. iCrack that perpetuated the Apple addiction beyond just designers and illustrators.

Until now, I had been holding out. A stalwart PC’er who was scared of change. I had made through high school and college with Windows. And in my professional career I had dazzled clients with my PowerPoint and Excel skills over the years. I was afraid of having to start over with Keynote and Numbers. But to my surprise, my new Mac came pre-loaded with Microsoft Office, so it was just a matter of maneuvering tool bars and uncovering new short cuts. Once I got that down, it was like I had never left.

So, so far so good. I still get tripped up on the whole Command C versus Control C thing. But I’m digging the Dock. Not sure how I feel about dongles.

Outside of work I still live a conflicted life with a foot planted in both camps. I have an iPod and iTouch, but recently chose a Droid over an iPhone. I started downloading my music from Amazon instead of iTunes. I still prefer Chrome over Safari. And I’d rather watch John Hodgman on the Daily Show than anything with Justin Long.

Maybe it all comes down to simple geography. After all, Portland, Oregon is located between Gatesland (Redmond, Washington) and Jobsville (Cupertino, California), at the end of the Oregon Trail.

Taking a Chance With Transparency

July 26th, 2011


Domino’s Pizza seems to have gone all-in when it comes to standing behind their product. They kicked off their new image

with Super Bowl ad’s touting farm grown veggies, and then invited customers to share photos of actual Domino’s pizzas at Showusyourpizza.com.They adopted a successful online strategy that allows a customer to track their order from oven to delivery and leave feedback. To take it one step further, they are broadcasting that feedback in Times Square. Fast Company has a great write up:

Pie In The Sky? Domino’s Flips Switch On Times Square Instant Reviews, Takes Transparency To New Level

Spell Check Can’t Save You

July 14th, 2011
woops
Poor spelling: It could cost companies millions and could cost you an interview. Read, reread and have someone who can spell better than you check it again before sending off a correspondence with a potential employer.

Another quick hint: Do what they ask for! If the potential employer is asking you to title your email with a specific subject line, do it. It all shows how well you read, write and can follow directions–three things you’ll need to be able to do if you want to work.

(I shur hope their urn’t n-e speeling misstayks in heer. That wood probubly look reelly bad fur me.)

BBC News posted this article discussing the impact of poor grammar and spelling in the real world: Spelling Mistakes ‘cost millions’ in Lost Online Sales.

Teamwork Tips From Our Project Manager

July 7th, 2011

What is it about teams that work?

As a project manager I often get asked what makes a team work well together. I tried to distill it down to a few attributes that I think are what matters most.

winning!

They communicate directly and respectfully.

That may differ from person to person, conversation to conversation. Building a solid working relationship with your teammates is the key. Understanding that relationship should inform how you cater your communication style to match the situation and recipient.

They are clear with their expectations.

This means making sure each party has heard AND UNDERSTOOD the expectations, just because they are stated does not mean they are heard or understood.

They come from a position of understanding, not of being right.

For the good of the team, put your own agenda off the table. Being right makes someone else wrong. Work to understand the situation together and work together toward a resolution.

They are flexible.

Schedules slip, expectations change, time flies…find ways to work together to deal with change, if you’ve planned properly you’ve probably anticipated the change and can adjust accordingly.

They trust each other.

As we know, trust is earned; you earn it by setting expectations, meeting expectations and being consistent. It doesn’t hurt to be kind.

They deal with tension directly and swiftly.

Don’t let tension fester, if it happens, address it head on, trust that if you have a good relationship with your team you can communicate directly about the tension and work together to move through it.

They have more fun.

Work is called work, not play. Whatever…if you have taken the time to do all of the things listed above, work can and will be fun.

-A note from the ugly PM in the room.

Position Open: Account Executive

June 17th, 2011

Great opportunity to join a global strategic brand design consultancy in NYC to manage and build senior client relationships and develop accounts strategically with the highest level of service. Be part of a company that defines their values as Family, Enjoyment, Poise, Imagination and Courage. …And qualified applicants: Pay no attention to that man behind the curtain–these will have been part of you the whole time. Email us your interest and latest resume to resume@52ltd.com with ‘NYC Account Exec’ in the subject line

Position Open: Marketing & Communications Manager

June 17th, 2011

We have 2 unique opportunities with two of our clients in Lake Oswego for Senior-level MarComm Managers. Both clients are planted firmly on the upswing of their businesses. This is your chance to influence and be part of some significant growth. If you have 7+ years of broad MarComm experience–from strategy to execution; excellent project management–we want to hear from you! Email us your interest and latest resume to resume@52ltd.com with ‘Lake Oswego’ in the subject line!

Position Open: Writer

June 15th, 2011

One of the best and most reputable firms in town is adding to its team. We’re helping them identify the right fit for their group–an awesome writer who can shoot the breeze with a beat reporter and has intimate knowledge as to how sausage is made–that is, a solid background in PR, Public Affairs, MarComm. Email us your interest and latest resume to resume@52ltd.com with ‘Awesome Writer’ in the subject line.

Use your creativity for the greater good

June 14th, 2011

Sure, we all know how lucky we are to work in the creative industry. We get to spend our days making things, shaping conversations, and influencing culture. We get to have those days where its hard to believe we get PAID to do all this cool stuff. Wouldn’t it be great, to every once in a while do all that cool stuff in service of a good cause impacting people’s lives instead of a company’s bottom line?

Creativecares.org

Burk Jackson, a Portland based photographer sure thinks so. He founded Creative Cares to match creative professionals with organizations in need—locally, regionally and globally:

Every night, 1,500 Portland families with children go to sleep homeless. What these people need is a graphic designer. Yes, a graphic designer, or a photographer, or even a videographer, anyone to help them tell their story effectively.  And while we’re at it, they could probably use a web designer, a copywriter, a strategist, and maybe even a PR guru.

So we realize a videographer won’t exactly help put food on the table, and a web designer won’t build a roof over their heads—at least directly. But people, this is the advertising age, and the amazing souls who run the soup kitchens, staff the homeless shelters and work on the home-builds simply don’t have the time, knowledge or skills to keep up with it all. They’re a little too busy helping those in need.

But you know about all of that Photoshoppy, Facebook-y, Drupal-licious, Final Cut-erific, Twitter-tastic stuff, don’t you? You think you could help these nice folks out? They don’t need much to make a major impact: a few photos of a project, a simple blog, or a basic social media campaign. So we were thinking, since you are awesome at all this creative stuff, that it wouldn’t be that hard for you to knock a project or two out in the name of the Greater Good.

Actually, the hardest thing about any of this would be making the time to do it. But certainly you have a few hours to spare for your 1,500 fellow Portlanders who don’t have a bed to sleep on tonight. Right?

If homelessness isn’t your cup of tea, we have a whole bunch of amazing causes that need your help every day.  Organizations like the Children’s Book Bank, Donate Life Northwest, Habitat for Humanity, Friends of the Gorge – all looking for wonderful creative folks just like you.

If you do, get in touch with us at CreativeCares. We’ll connect you with do-gooders like yourself who need your skills. The combination of their philanthropic vision and your creative passion is going to be awesome. We can’t wait to see the all the good you’ll do.

Connect with Creative Cares on their site, Facebook, and Twitter