Spell Check Can’t Save You

July 14th, 2011
woops
Poor spelling: It could cost companies millions and could cost you an interview. Read, reread and have someone who can spell better than you check it again before sending off a correspondence with a potential employer.

Another quick hint: Do what they ask for! If the potential employer is asking you to title your email with a specific subject line, do it. It all shows how well you read, write and can follow directions–three things you’ll need to be able to do if you want to work.

(I shur hope their urn’t n-e speeling misstayks in heer. That wood probubly look reelly bad fur me.)

BBC News posted this article discussing the impact of poor grammar and spelling in the real world: Spelling Mistakes ‘cost millions’ in Lost Online Sales.

Teamwork Tips From Our Project Manager

July 7th, 2011

What is it about teams that work?

As a project manager I often get asked what makes a team work well together. I tried to distill it down to a few attributes that I think are what matters most.

winning!

They communicate directly and respectfully.

That may differ from person to person, conversation to conversation. Building a solid working relationship with your teammates is the key. Understanding that relationship should inform how you cater your communication style to match the situation and recipient.

They are clear with their expectations.

This means making sure each party has heard AND UNDERSTOOD the expectations, just because they are stated does not mean they are heard or understood.

They come from a position of understanding, not of being right.

For the good of the team, put your own agenda off the table. Being right makes someone else wrong. Work to understand the situation together and work together toward a resolution.

They are flexible.

Schedules slip, expectations change, time flies…find ways to work together to deal with change, if you’ve planned properly you’ve probably anticipated the change and can adjust accordingly.

They trust each other.

As we know, trust is earned; you earn it by setting expectations, meeting expectations and being consistent. It doesn’t hurt to be kind.

They deal with tension directly and swiftly.

Don’t let tension fester, if it happens, address it head on, trust that if you have a good relationship with your team you can communicate directly about the tension and work together to move through it.

They have more fun.

Work is called work, not play. Whatever…if you have taken the time to do all of the things listed above, work can and will be fun.

-A note from the ugly PM in the room.

Position Open: Account Executive

June 17th, 2011

Great opportunity to join a global strategic brand design consultancy in NYC to manage and build senior client relationships and develop accounts strategically with the highest level of service. Be part of a company that defines their values as Family, Enjoyment, Poise, Imagination and Courage. …And qualified applicants: Pay no attention to that man behind the curtain–these will have been part of you the whole time. Email us your interest and latest resume to resume@52ltd.com with ‘NYC Account Exec’ in the subject line

Position Open: Marketing & Communications Manager

June 17th, 2011

We have 2 unique opportunities with two of our clients in Lake Oswego for Senior-level MarComm Managers. Both clients are planted firmly on the upswing of their businesses. This is your chance to influence and be part of some significant growth. If you have 7+ years of broad MarComm experience–from strategy to execution; excellent project management–we want to hear from you! Email us your interest and latest resume to resume@52ltd.com with ‘Lake Oswego’ in the subject line!

Position Open: Writer

June 15th, 2011

One of the best and most reputable firms in town is adding to its team. We’re helping them identify the right fit for their group–an awesome writer who can shoot the breeze with a beat reporter and has intimate knowledge as to how sausage is made–that is, a solid background in PR, Public Affairs, MarComm. Email us your interest and latest resume to resume@52ltd.com with ‘Awesome Writer’ in the subject line.

Use your creativity for the greater good

June 14th, 2011

Sure, we all know how lucky we are to work in the creative industry. We get to spend our days making things, shaping conversations, and influencing culture. We get to have those days where its hard to believe we get PAID to do all this cool stuff. Wouldn’t it be great, to every once in a while do all that cool stuff in service of a good cause impacting people’s lives instead of a company’s bottom line?

Creativecares.org

Burk Jackson, a Portland based photographer sure thinks so. He founded Creative Cares to match creative professionals with organizations in need—locally, regionally and globally:

Every night, 1,500 Portland families with children go to sleep homeless. What these people need is a graphic designer. Yes, a graphic designer, or a photographer, or even a videographer, anyone to help them tell their story effectively.  And while we’re at it, they could probably use a web designer, a copywriter, a strategist, and maybe even a PR guru.

So we realize a videographer won’t exactly help put food on the table, and a web designer won’t build a roof over their heads—at least directly. But people, this is the advertising age, and the amazing souls who run the soup kitchens, staff the homeless shelters and work on the home-builds simply don’t have the time, knowledge or skills to keep up with it all. They’re a little too busy helping those in need.

But you know about all of that Photoshoppy, Facebook-y, Drupal-licious, Final Cut-erific, Twitter-tastic stuff, don’t you? You think you could help these nice folks out? They don’t need much to make a major impact: a few photos of a project, a simple blog, or a basic social media campaign. So we were thinking, since you are awesome at all this creative stuff, that it wouldn’t be that hard for you to knock a project or two out in the name of the Greater Good.

Actually, the hardest thing about any of this would be making the time to do it. But certainly you have a few hours to spare for your 1,500 fellow Portlanders who don’t have a bed to sleep on tonight. Right?

If homelessness isn’t your cup of tea, we have a whole bunch of amazing causes that need your help every day.  Organizations like the Children’s Book Bank, Donate Life Northwest, Habitat for Humanity, Friends of the Gorge – all looking for wonderful creative folks just like you.

If you do, get in touch with us at CreativeCares. We’ll connect you with do-gooders like yourself who need your skills. The combination of their philanthropic vision and your creative passion is going to be awesome. We can’t wait to see the all the good you’ll do.

Connect with Creative Cares on their site, Facebook, and Twitter

Settling in to a new job

June 1st, 2011

Photo: chad magiera

So, you are one of the lucky and talented ones that landed a new job, now what? No matter how good the fit, we all go through that awkward getting-to-know-you phase with our new co-workers. Starting off on the right foot can make a big difference in your productivity and success. Today Lifehacker has a nice write up about how to handle being the newbie:

How to Be the New Guy (or Gal) at Work?

Melanie Pinola — Dear Lifehacker,
I’m about to start a new job and I’m feeling a little anxious about it. How can I go about fitting in as “the new guy” at the office and start out on the right foot?

Signed,
The New Guy

Dear TNG,
Congrats on the new job—and we completely understand if you’re both excited and anxious. Most of us have been and will continue to experience being that “new guy” (or gal)—in new jobs and as new members of teams.

It’s great that you’re getting prepared beforehand, since the first couple of months can really make a difference on your success and happiness in your new role. Here’s some general advice for getting acclimated:

Learn the company culture. Whether you’re coming in as a manager to shake things up or a staff member, one of the most important things to do is pay attention to learn the company culture and politics.Harvard Business School writes that for new leaders especially, this step requires the most preparation. Observe how others act—the hours they work, main modes of communication, lunch habits, etc. At US News & World Report, Alison Green writes that you could also just ask someone, for example, “How does lunch really work?”

In terms of dress code, look to your boss and choose similar job clothes.

Don’t be afraid to ask questions. Green says:

Frankly, it’s unnerving when a new employee doesn’t ask questions, because this signals you’re either too shy (bad-how will you get what you need?) or not paying enough attention to realize what questions you should have (really bad). However, to the extent that you’re able, save up your questions and ask them in bunches. This way, you’re interrupting less but still getting the information you need.

Take it slow with your co-workers at first. Listening more than answering is probably the wisest course for any new person. CNN says you should resist trying to impress your co-workers with all your great ideas or past accomplishments. Win them over by doing your job well and keep from being overly gregarious (which could make it look like you’re trying too hard). Soon you should be in a better position to be your true self.

Do, however, take lunch with your co-workers (if that’s the culture) and accept any offers of help.

Check in with your supervisor. We’ve previously mentioned this tip for starting out on the right foot: make sure you check in with your supervisor to see how you’re doing. Don’t wonder in silence, which could make you feel even more anxious.

You should ask your manager for the kinds of goals and tasks you should be accomplishing in your first few weeks—and then meet those to the best of your ability. One of the best ways to make a good impression is to find out what people need or what’s important to the company, and then help make that happen.

Even if you feel like you’re not cut out for the job, fake it ’til you make it. If you have little work experience or are in a new field, it’s normal to feel stupid. But you were hired for a reason, and as Bankrate advises, be the person your employers thought they hired. “Stop feeling stupid and focus on ways you can add value even if you don’t know anything.” That means paying attention to the culture, asking the good questions, and getting those small accomplishments under your belt.

Good luck!

Yours,
Lifehacker

Out of the woods… into the tall grass

May 23rd, 2011

The recession is over!! Right?  Uh…well, I guess that kinda depends.

IF you’re a highly connected designer, with a killer book/site, AND you are well versed in something digital (e.g. Mobile Apps, web development, etc.) you are probably feeling a fair upswing. However, for the new grad, the newly relocated, or those otherwise without ALL three aforementioned qualities, you are probably still wildly wielding your machete to maintain a slight view out of the woods. Well folks, this isn’t a Get-The-Answers-to-Finding-Your-Perfect-Gig-Post.  In fact if you see one of those…it’s probably loaded with a bunch of cockamamie information that doesn’t really apply to you 100%.  You see, and this is going to be profound, you may consider employing some advance jaw support in case of abrupt droppage: everyone’s situation is different.  Whoa… huh.

hang in there!

So, you ask, if I’m not offering the holy grail of Job-Acquiring-Advice, then what is the point?

Answer: The one thing all ye of the struggling design class do have in common, is that you do plan to eventually leave your filler job at “Cuppa Joe” or “Jiggles” (a specialty Jello mold shop, of course) to return to your design career.  So… you need to stay sharp!

One good way to keep your skills honed and your portfolio from starving a slow death from lack of new content is to pick up pro bono work.  Easier said than done, I’m aware.  But, check with non-profits, small businesses, your brother’s snow cone stand. Check out organizations like Creative Cares . If that doesn’t work out, when you’re not making iced skinny caramel macchiatos, develop a personal project. Learn letterpress, make a series of t-shirts or create spec work. (You have to be careful not to misrepresent spec work in your book though!) To keep costs down, and to avoid a skipping-record-redundancy in your work, check out sites like Bittbox.com. Bittbox offers high quality “freebies” to any designer looking.  Things like fonts, backgrounds, brushes, textures, vectors, etc.  Pretty wicked cool if you ask me. Don’t forget to post all this work where the people that do the hiring will see it: LinkedIn. Yes, we all know about Behance, and Coroflot but many hiring managers do not. So, go ahead and create a profile and throw the link to your portfolio site up there. It can only help your chances!

Don’t get discouraged.  Keep hacking away at the foliage standing between you and that design gig.  It’ll give eventually. We don’t know when… could be 50 more lattes, could be 5,000… but it will.  And when it does, you want to be ready!

Cascade Aids Project + Nike(RED) StoryPod

May 11th, 2011

CAP StoryPod

52ltd had a great opportunity to collaborate with Nike(RED) and Cascade Aids Project on an art piece for a great cause. Since 1990, the Cascade AIDs Project (CAP) has organized an annual art auction aimed at raising money to further HIV/AIDs education and to provide vital support services to those infected or affected by the disease. This year’s auction on April 30th at Portland’s Memorial Coliseum was the organization’s largest ever with over 300 unique pieces of art and an attendance of  over 2,000. A long-time supporter of CAP and their mission, Nike shares a companywide commitment to promote public awareness and community participation in the ongoing fight against HIV / AIDs. In addition to sponsoring this year’s auction, Nike’s own Tim Hershey took on the role of Honorary Chair. Wanting to contribute a piece of art themselves, Nike’s 300 person Lesbian, Gay, Bi-sexual, Transgender and Friends (LGBT&F) employee network, partnered with 52ltd to design a larger-than-life art installation that was displayed at the event.

CAP StoryPod group buildAs a company with deep ties in Portland’s vibrant creative community, 52ltd commissioned local designer and sustainability advocate, Owen William Fritts, to lead the creation of the art installation. Inspired by nature and the power of collaboration, Fritts takes an organic approach to design, using chanced-upon materials to form woven structures. The sculpture created for CAP and nike(RED) is known as the STORYpod.

With help from the greater community, volunteers of all ages participated in the making of the STORYpod. Branches were harvested, weaving sessions were held, and finally the pods traveled around Portland for ‘lace up’ events. Everyone was invited to write a personal message of encouragement, hope, or memorial to share how HIV/AIDS has impacted their life, and attach it to the pods with nike(RED) laces. The pods were then gathered for the final installation at Memorial Coliseum. The end result is a living, growing, organic 3D -“AIDs quilt” like no other.

CAP StoryPod messages

52ltd would like to thank everyone that played a part in bringing this project to life:

Nike
Cascade Aids Project
SolidCore
Jon Kellogg
Commercial Realty Advisors NW
Power Mac Pac
Cameron Vineyards
Patrick Dougherty
Michael Kaplan
Michael Sorensen
Kelsey Anglin
Tim Hershey
Robert Goman
Quinton Hawks
Joscelyn Zell
DJ Lunchlady
Joshua Senner
Sue Brenner
Rua Pope
Gene Dunn
Shyama Helin
Kim Singleterry
Lisa Byrd
Rebecca Maehlum
David Cobban
Cheryl Davis

Is Any Job Better Than No Job?

April 26th, 2011

Employers shouldn’t be surprised that Americans won’t take their crummy low-wage jobs.

Posted originally on Newsweek.com.

This article doesn’t talk directly about the creative industry but it  definitely relates.  Often times in a poor economy, employers assume that the unemployed are happy to take ANY work regardless of how well it fits their experience level or expertise.  Employers also assume that those who are out of work quit caring about what wage level they’re at.  This is no different in the creative industry.  Just because we’re on the tail end of a recession doesn’t mean employers can post a job for a designer or a PHP developer on Craigslist, plan to pay them 10 bucks an hour, and expect to receive loads of willing applicants ready to work their tails off for $40  an hour less than they’ve been making.   High levels of unemployment also does not mean that just because a company needs a project manager, designer, programmer, and a receptionist, that someone who has a skill set to tackle ALL these things will magically materialize… if that person didn’t exist before the recession, that person doesn’t exist now.

No, recession doesn’t create a new breed of super employee who just loves to work for the sake of being employed.  No, recession doesn’t create a candidate that will do the same job they just got laid off from for 80% less.  Recession creates a group of people who still have the same bills, the same amount of mouths to feed, the same hours in the day, the same experience level, and the same abilities as they did pre-recession.  It does however create SOME flexibility within the working class as long as this flexibility isn’t taken advantage of.