Posts Tagged ‘creative work’

A Look At 52 Projects

Monday, October 31st, 2011

52 Limited Renames and Rebrands an Education Non-Profit:

We first met with the folks at the Portland Schools Foundation five or six months ago. They told us how their work with schools and the community had evolved over the past 17 years. How, as the backbone organization leading the Cradle to Career initiative, their name no longer reflected who they are today.

All Hands RaisedInstead of going with a traditional graphic design firm, they were looking for a creative partner who could not only develop their new brand, but could also engage the community to share their insights and aspirations. (and all on a shoestring, non-profit-sized budget.)

True to the 52 model, we set out to build the right team for the assignment. We searched for a writer and designer who shared our passion for education and had the experience to boot. Jake Murray (copywriter) and Greg Parra (designer), both accomplished creatives and parents themselves, raised their hands.

Community Word Cloud

In addition, we needed an instigator. Someone with a deep connection to education and the ability to provide an inspirational spark to the community engagement process. Despite a full schedule of speaking engagements around the world, Kevin Carroll was the perfect person for the job and lucky for us, he figured out a way to make it work.

All Hands Raised Community Workshop

We started by hosting a series of internal discovery and community workshops that eventually led the 52 team to craft a brand platform to guide the naming exploration. We started concepting and presented our shortlist of ideas. One name immediately rose to the top. And so, with the unanimous support of the board, the Portland Schools Foundation has become All Hands Raised–A name that will serve as a rallying cry, mobilizing a diverse community passionate about helping all kids achieve their full potential.

We’re proud to have been partners on this journey and hope to continue to support Dan Ryan and his team as they grow into their new skin. For more about All Hands Raised and the work they do, visit:  All Hands Raised

 

All Hands Raised Workshop

 

Help Ignite Creativity in Our Public Schools

Thursday, August 25th, 2011

copyright The Right Brain Initiative AIGA Portland & The Right Brain Initiative are seeking input from Portland creative professionals to contribute content to a “Brain Food” activity deck. The deck will offer a variety of imaginative challenges that will engage school-age children in developing creative and critical thinking skills. Upon review, they will be collected into a physical publication that will be distributed to Portland teachers and parents, and available at local retailers.

Submit your ideas to engage kids in creative adventures!

Here are two “Brain Food” examples to get you thinking:

MUSEUM MAKER
Find or collect “artifacts” or works of art that are interesting to you. Some people collect shells, postcards, buttons, pictures, or figurines. Decide what you think is important about each artifact or work of art and make labels or signs to go with them. If you would like to give your museum visitors extra information about the objects or art, dive into some research! Arrange your objects or art in a special space, on walls, tables or surfaces where they look good to you. Spend time thinking about how your museum is arranged. Do objects that are similar in some way belong near each other? Where do you put your favorite item? How can you feature your objects the best with light or color? How will visitors look through your museum from start to finish? You can also lead tours through your museum to talk about the objects with your visitors. Be sure to ask them what they see that they like, and why.

HEAR ME ROAR
Go on a hunt to find your own voice. Our ability to make an amazing range of sounds with our voice is often under-explored. Think about the places you’ve been that made you hear your own voice in a new way – your bathroom, a hallway, under a bridge, or in an echo-filled canyon. If you have it, use paper or poster board to create your own megaphone and think about giving your voice a new character in this space. You can use your voice to sing, make noises, tell a story, or let others know what’s on your mind. How far can you make your voice travel? How many different tones can you produce? Can your voice bend around walls? What environments create the most echo? A group of voices who perform together is called a choir or chorus. With a few other friends, you can momentarily claim rooms, alcoves, tunnels, archways, or fields with your new found voices.

Read more Brain Food examples here.

Guidelines for Contributions:

In short, submissions all must include the following elements:
Creative Activity/Exploration + Easy-to-Find Materials + School Subject = Brain Food

The activity should be unique, easy-to-understand, and relate visual art, dance, theater, music, media or design to one or more subjects kids learn in school. Some example subjects are: Astronomy, Biology, Chemistry, Civics, Cooking, Foreign Language, Geology, Geography, Journalism, Math, Nutrition, Oregon History, Physical Education, Reading, Social Studies, Spelling, Theater, U.S. History, World History, Writing

-Whenever possible make the challenge relevant to the Portland community. This may mean including specific geographic locations and landmarks, history, or environmental details specific to the Pacific Northwest.

-Materials needed to complete the challenge should be easy to find.

-Challenges should focus on creative process rather than final results.

-They should be applicable to children in grades K-8 and performed under the guidance of a parent or teacher.

Submission Instructions:

Email your contribution(s) to socialchange@portland.aiga.org in text form, and attach any relevant images. (Images may or may or may not be used in final implementation). Provide your title for the challenge, and your full name. Once submitted, the challenges/activities will be evaluated and edited by Right Brain staff and teachers. If your submission is chosen, you will receive credit for being a contributor in the final physical piece.

If you have any questions about the above, email Melissa at mdelzio@portland.aiga.org
Remember, keep it simple and fun!
Thanks,
AIGA Portland & The Right Brain Initiative

Background

This project was initiated by the AIGA Portland’s Social Change Committee members Melissa Delzio, Brittany Hanson, and Tina Le. The committee sprung from a national AIGA call for designers to engage more in efforts of social change in their communities. As critical thinkers, artists, professional communicators, and designers have a unique skill set that can utilized by many non-profits. The AIGA Portland Social Change Committee has chosen to partner with The Right Brain Initiative because of their impact on local schools and focus on the arts. To find out more about The Right Brain Initiative visit their websitehttp://therightbraininitiative.org or email Rebecca Burrell rburrell@racc.org.

Teamwork Tips From Our Project Manager

Thursday, July 7th, 2011

What is it about teams that work?

As a project manager I often get asked what makes a team work well together. I tried to distill it down to a few attributes that I think are what matters most.

winning!

They communicate directly and respectfully.

That may differ from person to person, conversation to conversation. Building a solid working relationship with your teammates is the key. Understanding that relationship should inform how you cater your communication style to match the situation and recipient.

They are clear with their expectations.

This means making sure each party has heard AND UNDERSTOOD the expectations, just because they are stated does not mean they are heard or understood.

They come from a position of understanding, not of being right.

For the good of the team, put your own agenda off the table. Being right makes someone else wrong. Work to understand the situation together and work together toward a resolution.

They are flexible.

Schedules slip, expectations change, time flies…find ways to work together to deal with change, if you’ve planned properly you’ve probably anticipated the change and can adjust accordingly.

They trust each other.

As we know, trust is earned; you earn it by setting expectations, meeting expectations and being consistent. It doesn’t hurt to be kind.

They deal with tension directly and swiftly.

Don’t let tension fester, if it happens, address it head on, trust that if you have a good relationship with your team you can communicate directly about the tension and work together to move through it.

They have more fun.

Work is called work, not play. Whatever…if you have taken the time to do all of the things listed above, work can and will be fun.

-A note from the ugly PM in the room.

Use your creativity for the greater good

Tuesday, June 14th, 2011

Sure, we all know how lucky we are to work in the creative industry. We get to spend our days making things, shaping conversations, and influencing culture. We get to have those days where its hard to believe we get PAID to do all this cool stuff. Wouldn’t it be great, to every once in a while do all that cool stuff in service of a good cause impacting people’s lives instead of a company’s bottom line?

Creativecares.org

Burk Jackson, a Portland based photographer sure thinks so. He founded Creative Cares to match creative professionals with organizations in need—locally, regionally and globally:

Every night, 1,500 Portland families with children go to sleep homeless. What these people need is a graphic designer. Yes, a graphic designer, or a photographer, or even a videographer, anyone to help them tell their story effectively.  And while we’re at it, they could probably use a web designer, a copywriter, a strategist, and maybe even a PR guru.

So we realize a videographer won’t exactly help put food on the table, and a web designer won’t build a roof over their heads—at least directly. But people, this is the advertising age, and the amazing souls who run the soup kitchens, staff the homeless shelters and work on the home-builds simply don’t have the time, knowledge or skills to keep up with it all. They’re a little too busy helping those in need.

But you know about all of that Photoshoppy, Facebook-y, Drupal-licious, Final Cut-erific, Twitter-tastic stuff, don’t you? You think you could help these nice folks out? They don’t need much to make a major impact: a few photos of a project, a simple blog, or a basic social media campaign. So we were thinking, since you are awesome at all this creative stuff, that it wouldn’t be that hard for you to knock a project or two out in the name of the Greater Good.

Actually, the hardest thing about any of this would be making the time to do it. But certainly you have a few hours to spare for your 1,500 fellow Portlanders who don’t have a bed to sleep on tonight. Right?

If homelessness isn’t your cup of tea, we have a whole bunch of amazing causes that need your help every day.  Organizations like the Children’s Book Bank, Donate Life Northwest, Habitat for Humanity, Friends of the Gorge – all looking for wonderful creative folks just like you.

If you do, get in touch with us at CreativeCares. We’ll connect you with do-gooders like yourself who need your skills. The combination of their philanthropic vision and your creative passion is going to be awesome. We can’t wait to see the all the good you’ll do.

Connect with Creative Cares on their site, Facebook, and Twitter

This Looks Familiar

Tuesday, December 14th, 2010

Ahhh PDX… the little, big city.  Big enough to provide some big city shopping for this Christmas season (can I get a hell yeah for H&M?), yet small enough you almost always know someone meandering down the other side of the street.  More than once, this little-big city effect has poked it’s head into 52′s conference room.  While walking through a portfolio from one person, I recognized some work from the other side of the street…. er… from someone else’s portfolio.  Though the two portfolio owners had roles on the project that were obviously different,  they both used the same photo to represent the work.   In this case, the two folks were fortunately very clear to point out their roles in the project and that the photo of the work was the only one the company they were contracted with had provided to them. That explained the duplication of the photo in multiple books.  However, if they had not both been so clear, an interviewer could have mistook them for telling tall tales.  Below is one recruiter’s account of an interviewee who fibbed about whose work was whose… and how to avoid giving the wrong idea if you happen to find yourself in such a situation.

I am very trusting, especially when it comes to portfolios. If you are showing me your book and there’s a load of work inside, I assume it is yours. I trust it is yours. Why would I doubt otherwise?

Am I too trusting? Are there recruiters out there who keep an ounce of doubt wondering whether every piece inside is actually truly that persons? I never, ever would have thought so.

Until today.

There is a crazy story circling the internet today about a not-at-all-junior creative who has be outed for putting creative work he did not do on his portfolio site. Un-capital B-believeable.

Lots of thoughts are swirling through my mind:
why in the heck would someone do this?
have I been looking at bogus work from other people?
how will I ever know what is truly legit or not?
how many other people do this?
why in the heck would someone do this?

Guys, this is never, never, never ok.

First, let’s just say you get hired off a bogus portfolio. Day one on the job you’ll have to prove your creative chops and when you come up short, you’ll be found out anyway.

Second, let’s say someone finds out (a la not-so-junior-creative referenced above). And not just someone, a large portion of the advertising community finds out. Well, you can kiss your reputation and hire-ability goodbye. And I will tell you, that is never going to be worth it.

Some advice: Be very clear on attributing who else worked on the pieces in your book. Be very clear about your role on the work. Be clear about what is your original idea and what is not. Be clear about whether you worked fulltime versus freelanced. Be clear on your title and role. Be clear about your salary (that’s a whole other blog post by the way).

Be clear. Be clear. Be clear. And, god forbid, do not steal another person’s creative work.

Written by Cecilia Gormon and originally posted at: http://www.creativerecruiter.blogspot.com/

The MAN and You

Thursday, December 2nd, 2010

Written by David K. for 52′s Blog.  David is a Portland writer/producer for a local news behemoth. He’s been writing, shooting and content creating for print, the web and TV since graduating from Portland State University in 1998. He also is an aging pseudo hipster veteran of Portland’s music scene, playing with the Hazmats, The Low Arts and Mr. Howl, among recent projects. He lives in North Portland.

No one wants be held down by The Man. The Man has been keeping down rebellious and artistic souls throughout history. The Man has inspired everything from Jesus’ crucifixion and Western Civilization’s breakaway from feudalism to the shaking hips of Rock and Roll.

People I am here to tell you – Oprah is The Man. Sweeping powers over women, television, lifestyles, maybe even presidential elections. You don’t want to get on the wrong side of Oprah, do you? Ask Letterman. Now – The Man is moving her empire off of the “vintage media.”

The decision to end the syndicated show has tectonic implications for the media of the next Millennium. In short, stations can’t afford to pay the massive overheads due to ad revenue fallout, and the overall decline of content worth in the rise of the .com world.

U.K.’s Observer sums it up:

“In the months and years to come, whenever big programs like The Oprah Winfrey Show sit down to renegotiate their deals with local, broadcast stations they are likely to find a grim market where station-group managers are unable or unwilling to match the fees of yesteryear, let alone increase them. That leaves two options for the likes of Oprah. Lower your fees. Or pack up shop.”

You may not think this affects you, as a creator, as a designer, a mAd Man, whatever your gig, but it does. What they say about war goes for broadcast mediums: You may not go looking for it (in this case TV-Web convergence) but IT may coming looking for YOU. A channel on the digital dial is where your work is headed. And you don’t need to know the number.

The days of the Big Three are obviously long past us, and their power to hold advertisers’ dollars are being condensed, specialized, localized and downsized. These are your clients. This is your audience.

Shop Uses Freelancers to Avoid Hires

Monday, November 22nd, 2010

Originally posted in the Boston Business Journal – by Lisa van der Pool

As companies trim their advertising budgets, the ad agencies they work with are also learning how to survive the recession with less business than in recent years.

Jeff Freedman, co-founder and marketing principal of Boston-based ad shop Small Army, says that he has had to tweak his – and his clients’ – strategy.

Many of the agency’s clients, which include Bugaboo Creek Steak House, SolidWorks and Emerson Hospital, among others, are focused more on planning and how to spend their media dollars in this economy. For instance, some clients have trimmed print work, but beefed up their online advertising.

“There might be less ads, but more messaging and positioning work,” said Freedman, who is encouraging clients to be bold with their marketing messages to grab attention during the downturn.

As for his own business, Freedman, whose 18-person shop is on Newbury Street, has a positive outlook.

But Freedman is nevertheless taking precautions to keep costs in check by being conservative about hiring.

“We won’t hire people unless we know we can take care of them for a while. We never want to be in a position where we hire people and then the economy hits us. So we’re more dependent on freelancers,” said Freedman, who notes that there’s a large pool of talented freelancers in the market now.

Changes at Light Speed

Thursday, November 18th, 2010

Written for 52′s blog by David K.  Thanks so much for contributing David!!

David is a Portland writer/producer for a local news behemoth. He’s been writing, shooting and content creating for print, the web and TV since graduating from Portland State University in 1998. He also is an aging pseudo hipster veteran of Portland’s music scene, playing with the Hazmats, The Low Arts and Mr. Howl, among recent projects. He lives in North Portland.

Glancing at the newspaper boxes, stop signs and telephone poles on Portland neighborhood streets there’s always some new meme to catch my eye, usually a band or political sticker, but sometimes I just can’t tell and it becomes an inspiration for my day. ‘Stop driving’ ‘Your band sucks,’ among the most seen around but many times much more thought provoking.

Heading out of the coffee shop on a recent bright morning, the red-and-white accordion player and the words “The Vintage Media” wrapped around the palm-sized sticker on the yellow Oregonian box.

Now of course, that would be a cool band name. Maybe that was their sticker, I didn’t know , I hadn’t heard of them yet (turns out they’re a Portland band with such killer influences as Elliot Smith, Guided By Voices, but we’ll talk about music later.)

http://www.myspace.com/thevintagemedia

Point is – the picture painted in my mind reignited the ongoing and light speed changes we go through daily in the media world. It seems by the time we can think of the questions, the conversation is already outdated by a new technology or application.

Whether it’s writing, doing video, broadcasting, podcasting or Tweeting, most people are still anchored  in “The Vintage Media.” It’s where everything came from, with many castoff models along the way.

There aren’t many word processor support groups anymore, and Dagguereotypes are hell to pose for. We’re digging through the new toy box, chucking the clunky and looking for the slickest ways and gizmos to tell our stories as we fly through the pipe. Yet don’t forget, at the end of the day that is what we do. An iPhone is not a replacement for a campfire tale. And while the tools can help make the story easier to access, flashier and more connected, they do not by themselves demand the story is any good.

One of my favorite pieces of advice to those entranced by the ease, accessibility and power of modern media tools in broad and narrow casting is “Just because you CAN doesn’t mean you SHOULD.”

Did you ever wonder why NBC was owned by General Electric? Well, they made some of the first radios, and they needed something to say in between the Ovaltine and Pall Mall ads.

That sometimes has led to the enemy of art – Mediocrity. Any jackass can write, shoot and publish anything they want. And as today’s instant America’s-Funniest-Videos model Youtube shows us, they do. And it settles to the lowest common denominator. I’d rather see something so horrible it’s good, than something mediocre. The opposite of great isn’t awful — it’s benign.

As the new takes over the vintage (Comcast-buys-NBC comes to mind) it’s shattering (or confirming) the ways many of us see our future in the media. Don’t even get me started on newspapers. Too many old schoolers still think a blog is a messenger and not a medium.

Stay with my ramblings – next time we’ll talk about how Oprah is The Man, using her mighty hammer to smash the future of networks and where the content is bound.

Confessions of an Account Planner

Thursday, November 11th, 2010

Written for 52′s blog by Linda Z.  Thanks Linda!

Working in the planning capacity in the marketing industry for more than 10 years, I and other account planners run into the similar challenges.

One of the biggest is clients and creatives who don’t believe in research. Usually the aversion has to do with an experience(s) involving bad research or a lack of knowledge on what to do with information once it is presented.

Research-averse people need to know that gathered information is a launching point. From there, you grow, create and excel.

On rare, and very lucky occasions, clients say out loud and directly that they don’t believe in research. However, the usual and unfortunate situation (and a source of ongoing contention) is that most clients will not admit this. Instead, they will hem and haw over the budget, methodology, your background, the timeline, the recruit and/or anything else they can use to pick apart the project. In so doing, they are avoiding the real issue: that they truly don’t believe in research.

Experience has shown me this stems from a lack of understanding.

At the same time, creatives will fight tooth and nail to avoid doing research. When a creative, hears “research” they equate it with “creative testing,” which to them signals the death of creativity.

Resistance to the concept of research puts planning in the role of the ugly stepsister: Abused and misunderstood.

It is seen as the last step to validate and confirm opinions, soothe egos or kill campaigns. We’ve all been there and it isn’t pretty.

The process that is “planning” is at least helpful and hopefully inspiring. Done correctly, research (creative testing) can yield insights regarding the target audience that can be used to help hone messages.

It can be a great tool for selling the work to the client, for creating effective resonance with the audience and giving vision and voice to the brand.

After all, brands live in the hearts and minds of consumers, and you are nowhere if you don’t know how to speak their language. Research provides understanding and interpretation!

But, I digress. Let’s get back to the root of this problem. When it comes to resistance to research, it is most likely because people have conjured in their minds a notion that research is some blue-haired lady at the library, using the Dewey Decimal system to look up a book written in 1967 by Professor So-and-So.

(more…)

Livin’ the Freelance Dream

Monday, November 1st, 2010

Written by Nancy L. for 52′s blog.  Thanks so much Nancy.

If there’s one question I’ve heard the most over the years, it’s “How did you become a freelance writer?” People are somewhat fascinated by this career path, and I’m happy to share the story (it all started with my 6th grade English teacher, Mrs. Robbins).

Lately, I’ve been turning the tables, and asking that very same question to my writer-type friends and colleagues. Here’s what Liz B., a fellow freelance writer and photographer, had to say about her journey into the world of freelancing:

“I was working at a record label here in Portland—helping them with everything from publicity to distribution—and some musician friends of mine asked if I’d like to join them on tour. So, I took a break and went on the road with them. One afternoon, we were at a rooftop party for SXSW in Austin, and I was introduced to Brooke Denisco. She was an Arts and Culture editor from Willamette Week.

When I got back to Portland, I ran into Brooke again at a show and we got to talking.  I had studied journalism in college, and always wanted to write. So I asked her about freelance opportunities and she assigned me a story—even though I had no clips to show her. The assignment went well, and I started writing for the paper: arts and culture, fashion, and music. Eventually I became a columnist.

Newspapers don’t pay that well, so I wanted to branch out. So I answered a classified ad in the Oregonian to write for a natural medicine publication (I studied nutrition in college, too). From there, I was introduced to an editor of a health food magazine. One thing led to another and I kept adding more health magazines. Then a few years later, I pitched Spa Magazine. I never heard anything. A year and a half later, the Spa editor got in touch with me and I started writing about natural medicine and nutrition. Then I worked my way into travel and experiential spa articles.”

Liz isn’t just a freelance writer. She lives the dream: traveling all over the world, getting paid to visit spas, and having her writing published in national magazine. But Liz is realistic, too. “If you really want to be a freelance writer,” she says. “Be open to all kinds of opportunities. It’s hard to make enough money if you only write about one topic, so I supplement my income with copywriting, which is much more lucrative.”