Posts Tagged ‘design culture’

Use your creativity for the greater good

Tuesday, June 14th, 2011

Sure, we all know how lucky we are to work in the creative industry. We get to spend our days making things, shaping conversations, and influencing culture. We get to have those days where its hard to believe we get PAID to do all this cool stuff. Wouldn’t it be great, to every once in a while do all that cool stuff in service of a good cause impacting people’s lives instead of a company’s bottom line?

Creativecares.org

Burk Jackson, a Portland based photographer sure thinks so. He founded Creative Cares to match creative professionals with organizations in need—locally, regionally and globally:

Every night, 1,500 Portland families with children go to sleep homeless. What these people need is a graphic designer. Yes, a graphic designer, or a photographer, or even a videographer, anyone to help them tell their story effectively.  And while we’re at it, they could probably use a web designer, a copywriter, a strategist, and maybe even a PR guru.

So we realize a videographer won’t exactly help put food on the table, and a web designer won’t build a roof over their heads—at least directly. But people, this is the advertising age, and the amazing souls who run the soup kitchens, staff the homeless shelters and work on the home-builds simply don’t have the time, knowledge or skills to keep up with it all. They’re a little too busy helping those in need.

But you know about all of that Photoshoppy, Facebook-y, Drupal-licious, Final Cut-erific, Twitter-tastic stuff, don’t you? You think you could help these nice folks out? They don’t need much to make a major impact: a few photos of a project, a simple blog, or a basic social media campaign. So we were thinking, since you are awesome at all this creative stuff, that it wouldn’t be that hard for you to knock a project or two out in the name of the Greater Good.

Actually, the hardest thing about any of this would be making the time to do it. But certainly you have a few hours to spare for your 1,500 fellow Portlanders who don’t have a bed to sleep on tonight. Right?

If homelessness isn’t your cup of tea, we have a whole bunch of amazing causes that need your help every day.  Organizations like the Children’s Book Bank, Donate Life Northwest, Habitat for Humanity, Friends of the Gorge – all looking for wonderful creative folks just like you.

If you do, get in touch with us at CreativeCares. We’ll connect you with do-gooders like yourself who need your skills. The combination of their philanthropic vision and your creative passion is going to be awesome. We can’t wait to see the all the good you’ll do.

Connect with Creative Cares on their site, Facebook, and Twitter

Design for Social Change: Whatever happened to…?

Thursday, April 21st, 2011

the Girl Effect

Design for social change has been a hot topic in the design community for the past decade. Top creative thinkers have been tackling the tough environmental and social issues of our time with a myriad of projects. Some of those efforts, like One Laptop Per Child and TOMS Shoes have drawn an incredible amount of ongoing attention. Other efforts were announced with fanfare but seem to have continued slightly under the radar.

copyright the Girl EffectOne such project is the Girl Effect, started in 2004 by the Nike Foundation. Check out the beautifully designed site for details about the project. Wondering how things have been progressing? Rahim Kanani at the Huffington Post spoke with Maria Eitel, President and CEO of the Nike Foundation, yesterday: The Nike Foundation on Unleashing the ‘Girl Effect

I’d Like to Ask the Audience, Regis

Thursday, August 19th, 2010

I’m reading this article on Wednesday at around 4:30p. Between the nearing end of the day haze and the sugar induced brain goo brought on by 4 mini candy bars, I’m not sure if my brain is firing on all cylinders… so I figure, heed the article’s advice.

It’s a pretty quick read so I buzzed (literally after that much sugar) through it.  After reading Dan 3.0′s description I set back in my chair and said, out loud which made everyone’s head swivel, “huh.”

What a brilliant thought.  Ask the people!  Not a new idea for sure…  today IS the 90th anniversary of women’s right to vote, you know.  I think the novelty of the idea is in how the feedback is used.  In the below companies, it seems to be used directly… not really edited or diffused, or at least minimally so.

Then I start thinking about the what-if’s.  What if 52 incorporated some form of this?  Like, um, events.  We ask folks what they want to see, or learn about, or who they want to hear from.  Then…. we do it!  Again I say, “huh.”  OR… and this is kooky so bear with me… but what if a “gig” is posted.  Say a client needs a poster with xxxxxx copy on it, and xxxxxxx graphics incorporated, to be used for xxxxxx application, and whatever else we know.  Then  if you want to work on it, you do, then upload your work directly to that client’s ‘profile’ for them to review. Then, in the end, if the client uses your art, you get the “prize.”  In this case probably money.

Ok, I’m sure there are major flaws in this 35 second idea but really though, sometimes it’s tough to get started in a field, or a new city once you’ve moved, or even if you wanted to change careers.  Something like this could provide a break-in chance.

“Huh.”  These are just my sugar flooded braincells banging together.  Here’s the article originally posted on Spring Wise.  Thoughts?

Five Businesses That Look to the Crowds for Content

by Stefan Grimm and Jim Stewart

Tapping the crowd for creative input can provide a double-sided benefit for businesses: first, it unleashes a huge resource of ideas, often at little or no cost. Second, it’s a powerful marketing tool, providing information about who potential customers are, and about what they like. Here are five recently spotted enterprises that make use of content from the crowd:

1. NAMING FORCE — Naming Force crowdsources name ideas for businesses, websites, and products. Clients sign up for a package of suggestions and provide a brief description of what they want named. The incentive for the community of namers is a cash prize of USD 100-500, paid by the client to the person whose idea is chosen. If the client doesn’t like any of the suggestions, they’re refunded the prize money. (Related: Name This.) (more…)

Like a Concert But With Sketchbooks. Sounds Quiet, But Really Cool.

Wednesday, August 18th, 2010

Unfortunately 52 isn’t involved in this at all.  And unfortunately the tour doesn’t stop in THIS Portland.  But anyone can submit  and I know of a bunch of folks that should!!  Plus, I have a sneaking suspicion that 52 NYC will represent when the tour makes a stop in Brooklyn.

Many of you may have already heard about this, if you haven’t here’s the deal:

Thousands of sketchbooks will be exhibited at galleries and museums as they make their way on tour across the country.

After the tour, all sketchbooks will enter into the permanent collection of The Brooklyn Art Library, where they will be barcoded and available for the public to view.

Anyone – from anywhere in the world – can be a part of the project.

To get more information or to enter (do it… I would if I were extremely talented like you) go here: SketchbookProject

Culture Killers

Thursday, July 29th, 2010

Arrogance. Ego. Too much emphasis on profit. All of these can lead to the death of culture in a creative agency.

In two days one week I had meetings with three management level people that have seen the cultures of their employers, creative agencies in town, shift dramatically away from employees and toward the bottom line and/or a founder(s) arrogant vision.

This is an all too common mistake that companies make. With many local agencies being founder-based it can set up challenging dynamics when it comes to establishing and growing culture. It takes a healthy ego to start a company. As your company grows, at some point it becomes your employees that are growing and sustaining the company, not the founder(s). This is a realization that many either do not make, or do not believe. To successfully grow and maintain growth founders need to empower their staff and maintain a positive employee-driven culture.

Ego’s can often get in the way of this because, after all, the company grew around the founder(s) so they are always the key component. Not true once a level of growth has been obtained. (more…)