52LTD Blog

By Elfe Cimicata (52 NYC)

New York City. The fresh smell of the subway on a hot day, the access to bland bodega coffee and New Jersey just a short hour away. Why did I move from Portland again? Although I miss the smell of fresh air, access to the best coffee culture nationally and snowboarding just a short hour away, the large overwhelming Italian family called (or pressured depending on how you look at it). What better way to reconcile my love of Portland then to open a branch of 52 Limited here in Manhattan? So here we are in a city that never sleeps, as experienced for the first time last Saturday with my friend Gina. I’m no spring chicken anymore. Regardless, I am very excited to be part of the 52 team once again and to be working with a close friend and now colleague, Ami Werner.

We have hit the ground running developing relationships with high-level talent, as well as clients, and are overwhelmed by the amount of events the city provides. Last week, among numerous other events for Creative Week, Brooks and I spent 2 days at the Creative Unconference sponsored by the One Club and Google. The format is simple: the participants create the agenda and ask for others in the conference to engage in their topic of discussion. You write down a topic old-school style on a piece of construction paper with a large (scented!) marker, pose these to the group, break and then venture to the group topic where you would like to contribute your time and energy. You can even switch between presentation discussions. Luckily, Brooks and I could tag team.

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