Domino’s Pizza seems to have gone all-in when it comes to standing behind their product. They kicked off their new image
with Super Bowl ad’s touting farm grown veggies, and then invited customers to share photos of actual Domino’s pizzas at Showusyourpizza.com.They adopted a successful online strategy that allows a customer to track their order from oven to delivery and leave feedback. To take it one step further, they are broadcasting that feedback in Times Square. Fast Company has a great write up: