Posts Tagged ‘talent’

Come on in, the water is more than fine!

Thursday, September 22nd, 2011

Mia NoltingI gotta tell ya, we have one of the best jobs around. Every day we get to meet and work with amazingly talented artists, designers, and big thinkers. One of our favorites is the lovely Mia Nolting. You may have seen her work most recently on the 2011 PICA Time Based Art Festival posters. She has the perfect quirky but subtle point of view and her drawings feel just right, never over-worked. Mia has done some work with our project team here at 52 Limited and has also been a valuable candidate on the staffing side of the house. We love working with her and can’t wait to see what she is up to next. Go check out her site where you can get some of her artwork for your very own!

TBA Festival 2011

Mia Nolting

This Looks Familiar

Tuesday, December 14th, 2010

Ahhh PDX… the little, big city.  Big enough to provide some big city shopping for this Christmas season (can I get a hell yeah for H&M?), yet small enough you almost always know someone meandering down the other side of the street.  More than once, this little-big city effect has poked it’s head into 52′s conference room.  While walking through a portfolio from one person, I recognized some work from the other side of the street…. er… from someone else’s portfolio.  Though the two portfolio owners had roles on the project that were obviously different,  they both used the same photo to represent the work.   In this case, the two folks were fortunately very clear to point out their roles in the project and that the photo of the work was the only one the company they were contracted with had provided to them. That explained the duplication of the photo in multiple books.  However, if they had not both been so clear, an interviewer could have mistook them for telling tall tales.  Below is one recruiter’s account of an interviewee who fibbed about whose work was whose… and how to avoid giving the wrong idea if you happen to find yourself in such a situation.

I am very trusting, especially when it comes to portfolios. If you are showing me your book and there’s a load of work inside, I assume it is yours. I trust it is yours. Why would I doubt otherwise?

Am I too trusting? Are there recruiters out there who keep an ounce of doubt wondering whether every piece inside is actually truly that persons? I never, ever would have thought so.

Until today.

There is a crazy story circling the internet today about a not-at-all-junior creative who has be outed for putting creative work he did not do on his portfolio site. Un-capital B-believeable.

Lots of thoughts are swirling through my mind:
why in the heck would someone do this?
have I been looking at bogus work from other people?
how will I ever know what is truly legit or not?
how many other people do this?
why in the heck would someone do this?

Guys, this is never, never, never ok.

First, let’s just say you get hired off a bogus portfolio. Day one on the job you’ll have to prove your creative chops and when you come up short, you’ll be found out anyway.

Second, let’s say someone finds out (a la not-so-junior-creative referenced above). And not just someone, a large portion of the advertising community finds out. Well, you can kiss your reputation and hire-ability goodbye. And I will tell you, that is never going to be worth it.

Some advice: Be very clear on attributing who else worked on the pieces in your book. Be very clear about your role on the work. Be clear about what is your original idea and what is not. Be clear about whether you worked fulltime versus freelanced. Be clear on your title and role. Be clear about your salary (that’s a whole other blog post by the way).

Be clear. Be clear. Be clear. And, god forbid, do not steal another person’s creative work.

Written by Cecilia Gormon and originally posted at: http://www.creativerecruiter.blogspot.com/

Not on Our Watch.

Thursday, June 17th, 2010

By Patricia Beasock, Senior Recruiter 52 PDX

Ugh.  Let’s face it. At one time or another, we have ALL been unemployed. For the general population, if you have had the misfortune of adopting this status, even momentarily, it is normally NOT a result of your own boneheaded action.

As a recruiter, the gal constantly pounding the proverbial pavement to find the best talent around,  the little hairs on the back of my neck stood up recently while reading an article on CNN.com that stated:  “Unemployed candidates will not be considered”. 

According to Lisa Chenofsky Singer, a HR consultant from Millburn, NJ, specializing in media and publishing jobs,  “most executive recruiters won’t consider a candidate unless they have a job, even if they don’t like to admit to it.”

Really? Um…. We’re calling bullshit.

Let’s look at the facts:  The Unemployment rate in Oregon is 10.4%.  That is 3rd highest in the nation and that sucks.  If executive recruiters aren’t looking at that 10.4% at all,  then they are doing a disservice for both of their clientele: their paying client, and their talent who are ready and willing to hit the ground running.

The Client: A large part of the qualified class could be unemployed… if you ignore them, you ignore a potential fit.

The Talent: Unemployment doesn’t designate a lack of qualifications.  In this economic climate, most of the unemployed class were laid off due to recession… through no fault or error of their own.

A good recruiter, a status I would proudly pin on my own girl scout scarf,  is going to vet talent based on an in person meeting, evaluate them as an individual, ask the right questions to get to the answers necessary, all this  in order to present that talent to a prospective client.   THEN (and only then), it should be decided whether or not a talent is a viable fit for the position that is open.

To assume that “you must have been laid off for performance issues” is indeed one of those myths that we should add to Snopes.com.

I agree with Judy Conti: “Making that kind of automatic cut is senseless; you could be missing out on the best person of all,” she said. “There are millions of people who are unemployed through no fault of their own. If an employer feels that the best qualified are the ones already working, they have no appreciation of the crisis we’re in right now.”

Here at 52 LTD, each talent is looked at as an individual. No matter what you do, 52 wants to learn more about you. Not by having you fill out a standard online form, but by actually getting to know you better.

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Build Culture… Build Brand

Sunday, January 10th, 2010

Today’s agencies know that having the best talent wins the game. To attract the best talent, your company must build a positive culture. “Culture” may be today’s buzzword, but its effect cannot be overstated. Peter Metz, creative director for Sockeye Creative, states, “I think culture is huge in our industry–so anything you can do to improve it, the better the creative is going to be. Designers are a touchy-feely group. They need to fell supported and have trust in the process. Otherwise they will be much more guarded and that doesn’t lead to good work.”

Building a positive culture begins with positive recruitment and retention strategies. Are unqualified resumes filed away on your hard drive, never to be seen again? Or, are they just deleted entirely? Do you respond to those candidates who are unqualified? If not, you need to rethink your strategy. Any contact with potential employees, qualified or not, helps build your brand identity in the marketplace.

Your first contact with potential employees is usually the interview. Don’t fall into the trap of making candidates answer what they can do for your company. You need to allow candidates to interview you and the company. Think of the interview as an exploration of what it would be like to work together. Treat people as if they were already part of the team and helping to building the brand. (more…)